Page speed is a measure of how quickly content loads onto your page. Often times, the terms page speed and site page are used interchangeably, assuming both to be the same thing. The truth is that they are vastly different. Page speed focuses on the performance and attributes of a single page on your website. Website speed, on the other hand, is the time it takes for the entire website to load when users browse it. Website speed aims to render and guide users through the different areas of your website. However, both affect user experience, page views, and conversions.
What affects the page speed?
Page speed is affected by numerous factors that can be grouped as user and website factors.
- Possible user factors These include, for example, the browser a person uses to open your website (for example, smartphones can be slower than a desktop), the Internet service provider, and the processor speed of their browser devices. If the user’s device is infected with malware, sluggishness on the internet can result. The number of apps they have stored on their browser device can also affect the experience on your site.
- Website drivers include issues such as the overall performance of your website that are affected by the content of your website. While you have no control over user factors, you can make changes to your website to make the pages load faster. For example, you could be a large website like Winzip. However, if your online presence isn’t top notch, people will no longer care about what you have to offer. Fortunately, there is still a lot to be done. For example, you can minimize the number of ads on your website. You could also hire a good web developer and SEO expert Optimizer to help you deal with all website factors that could slow down your pages.
Page speed versus SEO & Google rankings
It’s not very clear how page speed affects search engine optimization, but the truth is it does. An announcement by Google a few years ago suggested that the search engine will consider page speed when ranking websites. SEO pros aren’t sure if Google implemented this announcement, but they agree on these two facts:
1) Page speed affects user dwell time and user experience, which in turn affects search engine optimization
Google searchers want their queries to be answered quickly. You don’t have the time or patience to wait for your pages to load. Even if your page shows up on the first page of results for the keywords you have optimized, it will not help your online reputation if the page speed is slow. Users click on your page and then jump within seconds. This means a shorter dwell time, which tells Google that your page is not as useful as it was rated. An increased bounce rate also means an increase in angry potential customers and thus a loss of data traffic and business contacts. None of this is good for your SEO. You may consider partnering with a good guy Digital Marketing Agency to ensure that such errors do not occur.
2) Accelerated Mobile Pages (AMP) affect search engine optimization
What is AMP? It is a coding platform for publishers that allows users to easily load their websites onto smartphones and other mobile sites. AMP reduces unnecessary elements on a web page that would slow down the page speed. This platform then allows users to access a scaled-down version of your website on their mobile devices. Pages usually open faster on a mobile phone than on a desktop. AMPs can significantly increase your traffic as most Google searchers use mobile browsers. With the online traffic comes better SEO ranking.
How do you improve your speed?
You can achieve this by taking into account the factors that are slowing down your page speed. That’s how it’s done:
- Since images can reduce your loading time, you’ll need to compress them using tools like WordPress plugins like the WP Smush Image. If you think this is not your area of expertise, then you can get the professional help of a web developer like Tactica anywhere near you.
- Coding and HTML also affect page speed, so a browser caching tool is essential to speed things up. You can get a developer to write code that embeds a plugin on your website to increase your speed.
- A large area in your HTML coding also affects your SEO and your ranking on Google. Hence, you need to implement a minimization process to remove duplicate and unnecessary data that slows down your page speed.
While your page is well developed with nice visual aids, it cannot convert because of the speed. Hence, in your site development plan, you need to address any possible issues that could result in a low bounce rate on your site. Don’t forget that users will only be drawn to pages with a low latency.