Published Monday, July 19, 2021 11:39 a.m.
Join AFP’s 100,000+ followers on Facebook
Purchase a subscription to AFP
Subscribe to AFP podcasts on iTunes and Spotify
News, press releases, letters to the editor: email@example.com
Advertising inquiries: firstname.lastname@example.org
(© christianchan – stock.adobe.com)
Link building is one of those things that you may not even know about. But you’ve definitely come across it many times, and have even been influenced by it at least once. It goes without saying that the Internet space is the best platform for the development of any business today. Hence, the use of online marketing techniques has become a necessity.
Link building is one of the most effective online advertising methods. The main benefit of this method is the ability for a website to rank higher in Google search results.
This marketing technique implies a process of mass creating links and placing them on relatively authoritative platforms. So a link that leads to one site is on another. In this way, such hyperlinks help users navigate between online resources.
Link building these days is the progressive part of a marketing strategy that is constantly evolving and improving. So there are several ways to implement link building in your business promotion plan.
Hence, there are four main link building tactics:
- Guest Post
- Keeping track of hyperlinks from competitors
- Linkable asset elaboration
- Content promotion
Guest posting or guest blogging is one of the most popular link building methods. It implies collaboration between one website that creates relative content and works out backlinks and another that publishes that content.
This method is attractive to both sides. Platforms that publish content receive quality materials and attract new users, while other websites promote their products and increase website traffic and retention.
This SEO technique seems simple. However, this is a delusion. Like any other link building tactic, guest posting requires performing many necessary operations. For example, you need to:
- Find trustworthy and reputable resources to work with
- Create high quality relative content
- evaluate the necessary number of backlinks
- elaborate quality link mass
Hence, the whole process can take time and effort. For this reason, it makes sense to offer guest blogging through qualified services such as PRposting (official website https://prposting.com/). Such a decision will save your energy and guarantee effective results.
Keeping track of hyperlinks from competitors
Exploring competitor hyperlinks is a very important technique for successful search engine optimization. If you want to build an effective mass of links for your platform, you need to pay attention to those resources that are the top-rated pages for a particular search query. Remember that such pages contain links that search engines have convinced of their safety, quality and superiority.
So it is wise to explore the link building tactics of these sites.
There are two possible actions for you:
- Get the same links posted on your competitors’ pages
- Study the specifics of these links and the ways they can improve the ranking positions of a given page
Of course, it is better to use the second option as it avoids repetition and gives your website uniqueness.
Linkable asset elaboration
A linkable asset is a piece of created content that is specially crafted to attract new links to the site. In general, it targets enticing links from resources in a specific niche in which you are promoting your business.
The development of linkable assets has the following advantages:
- Increased organic website traffic
- Increased referral traffic
- Increased brand awareness and customer loyalty
Keep in mind that it is necessary to be careful when choosing a donor site for link building. It is better not to have that many partners, but to be sure that they are all reliable and committed.
It’s important to understand that even the highest quality linkable assets won’t work and will attract links without good advertising.
There are three main techniques of content promotion:
Advertising is not the newest advertising method, but it is still one of the most effective. Quality ads are a great way to stand out in the marketplace as well as attract the attention of new customers and competitors.
Expansion or reach is the best way to get your content featured on potential websites that can link to your platform. They can learn about you through advertising, but personal emails imply a business approach; this increases the chances of working together.
Communities are best for promoting your target audience. Regardless of the industry you are in, you need to be active on social media (Facebook, Twitter, etc.), communicate with customers, and explore their needs.