The internet often seems like a really random and chaotic place, but the truth is, it’s the kind of place that can actually be understood. Humans seem to behave randomly when they take the view of a bird, and zooming in on that behavior seems like something that would prove this to be a fact. With all of this said and out of the way, it’s important to note that this behavior isn’t actually that random, and a scientific approach can help the behavior be understood and, at least to some extent, predicted .
An in-depth analysis of trillions of site visits has revealed some extremely useful information about how different people may use the Internet in the first place. This research was carried out by Perficient. They used the Google Analytics function, which facilitates the benchmarking analysis, and used the data to analyze what this could mean for the state of internet usage in general.
Many trends have emerged from analyzing this data. One thing to keep in mind is that people visit websites a little more often on desktop than they do on mobile. This is a first if you think about it. The average pageviews for desktops in 2019 were 3.59 and for mobile devices it was 2.59. If you look at the stats for 2020 you will find that the average number of views from a desktop has increased to 3.68, while the number of views from mobile devices has decreased to around 2.54.
There are a number of reasons this could be the case. One factor would be that a lot of people were banned because that’s the kind of thing that could potentially make them use their desktops much more often than they would otherwise have. The pandemic has definitely had a huge impact on a lot of different things and this is just one example we can think of. Many websites want to change their approach based on this new information.
For example, websites would need to study how to focus more on desktop optimization and the like. A shift was noted that indicated that users were visiting websites much more frequently on their phones than they were on desktops. However, this trend reversal means that websites will have to fall back on older optimization methods.
Another trend that rose was the time people spent on websites. The average time spent on desktop websites was 289.48 seconds in 2019 and 136.40 seconds for mobile. In 2020 it was 323.47 for desktops and 158.21 for mobile devices. Again, the pandemic likely played a role as users had more time to spend and want to stay on sites longer, which is great for these sites as it can really fuel engagement.
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