It can easily be said that the website is all about the appearance of the website. The truth is that it is above the face value of the page. There are certain rules that the website needs to be more engaging. These rules are also useful in ensuring that the page ranks higher on search engines. Ignoring these rules can lead to disaster. Instead of luring potential customers, they’ll end up looking for other options. The good thing is that with the help of a web design company, it is easier to figure out what to do to make the website stand out from the crowd. These are the rules to be followed when designing the home page of a website.
Remove disruptive features
There are certain features that annoy users. One of these is the appearance of a pop-up window when users exit or enter the site. Even if the user stays on the site but opts for a new tab, these popups will reappear. Nobody is special enough to close this feature. Instead of continuing to browse the page, the user chooses to leave the page.
Another annoying feature is the background music. Nobody wants to listen to music while browsing a website. Those who want to hear songs probably do so before opening the website. The background music only interferes with what she hears. So it’s not helpful. I think the possibility that the extra file is slowing down the webpage loading.
Navigating the page should be easy
Another way to make the website easier to use is to make it easier to navigate. If there are too many tabs to find certain information, the user will likely close the website. The tabs shouldn’t be too many either. Limit the number of pages within the website to make navigation much easier.
Choose appealing colors
There was a time when web designers who worked for a web design company only chose safe and neutral colors when designing a website. The reason is that the colors will appeal to everyone. It doesn’t matter who is going to visit the website. Nobody is turned off by these safe colors. The problem is, they don’t target the specific demographic either. If the potential buyers belong to a certain group and bold colors appeal to them, then it is worth using them. As long as the rules of contrast are followed, there is nothing wrong with using different colors. It’s also important not to overwhelm users with different shades of color. Consider using the official brand colors for easy recall.
Another way to play with colors is to use something flashy on the call to action. A background color light enough for users to see makes it easier for users to click the Get Actions button to take the next step.
Make it easier to contact the company
While it is good to have a separate contact page, the contact information summary should be available on the home page. It is easier for potential buyers to communicate with the company when the contact information is easily accessible. Some of them have questions about the products and services offered. Others may decide to buy if they already have answers to these questions. When the lack of information makes it difficult to keep in touch with the company, users choose not to buy. It would be a terrible loss.
White space is important
Some web designers are afraid of spaces. For them, this means a lack of creativity and ideas. The truth is that every homepage must have spaces. It is the option for the user to take a break after receiving the information. Spaces also mark certain parts of the website. Here, too, the call to action need not have anything close by. This button is easier to spot when there are only spaces around it.
Prioritize the most important information
The most important information should be immediately available on the homepage. Users should not browse the website until they receive this detail. For example, when an action is due, it is helpful if the summary is available on the home page. You can get more details by clicking a few buttons, but you certainly don’t have time to explore and you’re already getting the basics. Other details that are not too important can be moved to another page. If the website uses blogs as a digital marketing strategy, there can be an entirely different website just for them. People who have more time to read blogs can go to the page by clicking the link.
The content should be concise and easy to read
Again, website visitors don’t have enough time to explore each page. Some of them are in a hurry. It helps if the content is short and easy to understand. It should also be free of jargon and technical terms. When writing the content, keep the audience in mind. It should be easy enough for them to get the right information.
Give them a reason to come back
Another important feature of any web design is that it gives you such a reason to come back. Aside from content that encourages people to buy certain products and services, there should be other details that they can use. If the products are related to the healthcare industry, health advice should be available on the website. Those who have chosen not to buy the items now may come back later to read more useful information. In doing so, they can decide to buy the products sold.
Use the correct images
The images should be attractive and engaging. Avoid using photos as they will not appeal to anyone. When users see these images copied from other websites, they may feel turned off. You may not even see yourself as a target audience due to the inappropriately used images. Take pictures of real models with the products as they are more attractive to the audience. You can refer to the pictures and realize the products are for you.
Test the site first
After designing the website, the job is not finished. It is important to test the site to make sure it is running well. If there are delays, they need to be addressed first. If the website loads too slowly, certain elements need to be removed from the page. The website cannot continue in its current form if significant problems arise. It doesn’t matter how often changes need to be made. As long as these issues no longer exist once the website goes online, it’s fine.
Learn from the mistakes
After going through the website, it is still possible to make mistakes. The good thing is that there is always a way to improve the website. Learn from other websites and determine what made them more successful. These strategies can also be helpful in improving the current web design. Replicating other websites is not required, but there are many ideas to learn from.
A web design company will help
There are many rules to be observed in web design. Some of them can be confusing and overwhelming. Small business owners who don’t have enough employees may have difficulty designing the website. Hence, a better alternative is to ask a web design company for help. It is an inexpensive solution to this problem. Experts who work for the web design company understand the rules in web design. You can also use strategies that make the site even more attractive.