(Clockwise from top left) Jo In-sung, Cho Seung-woo, Song Ji-hyo, Park Seo-joon, Jo Jung-suk, Song Joong-ki, Gong Yoo and Moon Chae-won (KOFIC, Instagram, Twitter )

Jo In-sung, Cho Seung-woo, Song Ji-hyo, Park Seo-joon and Jo Jung-suk took the first five places in the ranking of Korean movie star brands in July.

The Korea Corporate Research Institute released the ranking based on an analysis of 118.45 million big data from 50 movie stars from June 30 to July 30, down 10.7 percent from 132.64 million in May.

The brand reputation index is determined by extracting brand big data and analyzing consumer behavior. Branding consumption patterns of consumers were analyzed using consumer participation, media exposure, communication and community indices.

In July 2021, Jo In-sung, whose film “Escape from Mogadishu” premiered on July 28, took first place with a brand reputation index of 4.13 million.

In second place is Cho Seung-woo, known from the films “Inside Men” and “Assassination” with a score of 4.11 million.

Actress Song Ji-hyo, star of the Korean variety show “Running Man” and the web series “The Witch’s Diner”, took third place with a brand reputation index of 4.06 million.

Park Seo-joon, star of the dramas “What’s Wrong with Secretary Kim” and “Itaewon Class,” took fourth place with a brand reputation index of 3.95 million.

Jo Jung-suk, star of the Korean drama “Hospital Playlist”, took fifth place with 3.87 million.

Song Joong-ki, star of the drama “Vincenzo”, took sixth place with a brand reputation ranking of 3.82 million.

Here are the top 25 Korean movie stars, based on brand reputation rankings for July:

  1. Jo In-sung – 4,135,556
  2. Cho Seung-woo – 4,118,625
  3. Song Ji-hyo – 4,062,773
  4. Park Seo-joon – 3,953,768
  5. Jo Jung-suk-3,878,428
  6. Song Joong-ki – 3,826,214
  7. Gong Yoo – 3,391,158
  8. Moon Chae-won – 3,227,658
  9. SEO In-Guk – 2,896,769
  10. Son Ye-jin – 2,758,356

11 Kim Dae-myung – 2,741,838

  1. Lee Dong-hwi – 2,701,572

13 Lee, you are listening – 2,695,567

Jan 14, Hy-jin – 2,628,238

  1. Lee Byung-hun – 2,587,059
  2. Kim Dong-wook – 2,502,352
  3. Jin Ki-ja – 2,444,192
  4. Go Won-hee – 2,426,231
  5. Lee Kwang-soo – 2,417,081
  6. Park Hae-jin – 2,361,395
  7. Kim Hyun-soo – 2,340,873
  8. Hyun Bin – 2,303,466
  9. Ryu Jun-yeol – 2,246,054
  10. Song Seung-heon – 2.195.201
  11. Dong-il sung – 2,190,667

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