Many entrepreneurs and companies know the need to have a social media presence, but very few know the real reason why they should be and downplay it. Some mistakenly think that it is enough just to create a profile on the most important social networks of the moment such as Twitter, Facebook, so that no one can embody their corporate image. There is more to a successful corporate social media marketing strategy. Jose Duarte, Costa Rican entrepreneur and e-commerce expert, explains why strategy is required to be successful.

Thanks to social media or social networks, entrepreneurs can compete with any company, regardless of what years it takes in the market or how many skilled workers are behind it. If things are done right, the internet can experience unprecedented growth and the same result that many entrepreneurs get thanks to good use of social media. Does Duarte claim ?? The secret is that thanks to social networks you can contribute the human component and take care of the customer. You can be offered solutions, better service and you can be retained thanks to the daily feedback of your comments, questions, doubts and problems you have.

Anyone or any company can open a profile on a social network, so it is a disadvantage not to do so. Market competition may use social media and may generate revenue streams that we do not cover. However, it is important to know that when you choose a social network, you need to be very clear about the strategy you are going to pursue as well as the goals. Otherwise you would start a negative picture and forego a fixed course. This can turn you away from the benefits that social networks can bring.

One of the benefits and goals that entrepreneurs should focus on as a corporate brand is being close to the customer. Explains Duarte: You need to show that your business is transparent and that you are committed to providing the best possible service to consumers. Therefore, it is best if you have several employees on a project that are dedicated exclusively to them to take care of this work.

Achieving this goal requires training, time, planning, and a thorough understanding of the company. In particular, entrepreneurs need to support the outsourced task to a community manager as this does not affect the productivity of the project or company. The quality of the end product will always be much better than that of someone who starts out and doesn’t know all the terms and implications of bad management.

Social media helps you become more competitive and access potential customers and those to whom you are already loyal from a more human point of view. Social networks do not sell goods or services, but the truth is that thanks to the work you do on them, if you do well, you will get support from the consumers on the other hand and give them the solution to this problem Offer You have an interesting post on your blog or solve a specific question that is asked on Twitter. Adds Duarte: “This closeness and immediacy is seen as a positive thing for the user who discovers that on the other side of a brand or company name there is a person who hears and understands their needs.”

But being on social media doesn’t mean making it meaningless. It is not enough to open a profile for everyone and often neglect it. If you are, you have to be 100%. So it is good that you choose which social network you want to be present on. Visual content may be essential to your type of business, bringing your product or service closer together in a more fun and educational way that you may not need to have Twitter and a YouTube channel. If your users are accessing your page for quality information, sharing your blog posts on Facebook is the best gateway to capturing potential leads on your website.

Well-used social media can become the best advertisement of all, but choosing a good community manager will take time and a good investment. Social media is the word of mouth of the digital age and thanks to it you can create the corporate image you want to offer.

Social media is not just about composing a few posts a month and replying from time to time to messages that reach us on various social networks. If you think so, you are not getting all of the benefits and benefits that they can bring to your business.

About Jose Daniel Duarte

Jose Duarte is originally from Heredia, Costa Rica. He has been an entrepreneur and business owner for more than 20 years, dividing his time between his existing activities and finding new investment opportunities. When he does not have time to do business, he spends time with his supportive wife and two children.

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