UNITED STATES – Day by day, marketers, analysts and designers are studying user behavior to make digital products more efficient. With the data and technology gathered to analyze site users, it seems we should already know what trends can be used. However, the number of trends is not decreasing at all. Which visual trends will appeal to users better in 2021? Let’s find out.
Popular web design trends in 2021
Modern web designers and developers like the one on beetroot.co need to know all market trends in order to anticipate the wishes of their customers. We have rounded up five cutting edge web design trends that will be relevant in the near future.
1. Responsive design
The volume of mobile traffic is increasing from year to year. In many countries it has already exceeded the volume of traditional desktop traffic. The influence of the mobile-first index continues to grow: companies pay more attention to the mobile version of their websites. In 2021, web design will focus on creating thumb-friendly websites. This means that web designers need to arrange key navigation elements so that mobile users can easily reach them with their thumbs.
2. Scalable vector graphics
This web design trend is also aimed at mobile users. Both attractive multimedia content (video or GIF files) and static PNG images slow down the loading of pages on a mobile device significantly. The SVG format is relatively small and easily scalable so that the graphics do not lose quality even on high-resolution screens. You can also create 2D animations that load quickly without slowing down the entire page loading.
3. Gradients, bright colors and simplicity
Gradients and bright colors will remain relevant in 2021. These techniques are actively used in all types of web design – especially user interface, branding, and illustration. Many brands are already and will continue to use them to stand out from the crowd and keep the website updated. For simplicity, the trend towards ultra-minimalist design will be relevant: a very limited color palette, simple shapes and as much negative space as possible. It helps you separate and prioritize different parts of the page. The monochrome design is also gaining popularity: dark themes, simplified by the use of a dominant color, will also be in demand.
4. Massive fonts
Recently, more and more brands have added massive, heavy fonts to their projects that not only complement images but can also replace them as a main element. Sans serif fonts are preferred. If you want to grab the audience’s attention, you can replace traditional fonts with flashy, bold and massive ones.
However, when trying to be original, it is important not to forget about the main characteristics of the font, that is, legibility and ease of perception. Fonts should be interesting and unusual, but if the content becomes less visually readable, then you’ve just spoiled it.
5. Gamification and storytelling
Gamification is the process of adding game elements to non-game products and services. It helps to stimulate user behavior on a site. For example, filling out a profile, increasing page views, adding a review, etc. – all of this can be implemented in the form of a game to generate leads and increase brand awareness. Giving users the opportunity and motivation to participate in content creation can solve several problems at once:
- Involving the audience.
- Promotion: With a sufficient number of attendees, users will start promoting your product as they see your contribution.
- The relevance of the content: It will be interesting because your audience creates it or has a significant influence on its creation.
Storytelling is another trick in the design that allows users to interact with the website and understand the product as easily as possible. For this purpose, brands usually use cartoon characters and create a certain conflict that is ultimately resolved by the product.
Web design trends are believed to provide an opportunity to show awareness and commitment to good taste. If such feelings appeal to you and relate to your website, then you should pay attention to the 2021 fashion trends in web design. Brand competition has made people more demanding because there is always a choice, so they will never buy the service on the website that they don’t like. All of this makes the work of web designers more and more difficult, but at the same time more interesting.