Kyle Lorber, digital marketing expert, recently shared five helpful tips to strengthen your social media marketing.
Online usage has increased dramatically since the first outbreak of the coronavirus pandemic in spring 2020. In the US, this increase was even more drastic. Marketing experts state that this sharp increase in online usage has made social media marketing more important than ever. Digital marketing expert Kyle Lorber recently shared his most helpful tips for promoting your social media marketing campaigns.
“More than 4 billion people around the world currently use social media,” said Kyle Lorber. “No other form of advertising can reach as wide an audience as online advertising, especially with so many people spending more time at home during this pandemic.”
Kyle Lorber said one of the most important steps in promoting social media marketing is choosing the best social media channel for your product. Facebook has the highest number of monthly active users, followed by Instagram and LinkedIn. Some social media platforms like TikTok and Snapchat appeal to younger audiences, while Facebook reaches an older and broader population in general.
“These digital times have shortened the attention span of everyday consumers,” said Kyle Lorber. “They don’t read that much and are most easily addressed with short, precise videos.”
Research shows that 80 percent of consumers would rather watch live video from brands than read blog posts. Similarly, Lorber stated that brands can benefit from using content created by users. Buyers often trust other buyers more than the brand itself. User-generated content enables consumers to get feedback from other customers like them.
“It’s important to choose marketing content that is social media-appropriate,” said Kyle Lorber. “For some businesses, this can be difficult to understand at first, but socially friendly images can significantly increase the number of people who see your advertisements. A unique image, an infographic or an original graphic is more eye-catching than a stock photo. “
Lorber concluded by saying that advertisers can benefit from posting ads on Instagram. This social media platform currently has more than 700 million users. This audience is extremely large and diverse.
Instagram currently has a higher engagement rate than Twitter and Facebook, which means it’s one of the best places to get more return on your advertising money. Posting visually stimulating ads on Instagram and targeting them to the right audience is one of Lorber’s top pieces of advice for businesses getting into social media advertising.
“If you haven’t advertised on social media yet, today is the day for it,” said Lorber. “The immediate future of marketing clearly lies in social media and other online outlets, and you will see significant improvements if you embark on that journey.”