The agency will be responsible for digital marketing, social media, online reputation management and promotion for the Tourism Spain brand in India.

Lintas Live, the MullenLowe Lintas Group’s first digital PR agency, has received the social media marketing mandate for Turespaña in India (Tourism Office of Spain for India). Turespaña is the official government organization that represents Tourism Spain worldwide.

Lintas Live will be responsible for managing the entire virtual community surrounding Turespaña’s social media accounts in India, including content development, crisis management and online reputation management. Lintas Live will bring its travel and tourism expertise along with its cultural newsjacking approach to identify and leverage conversation hotspots to create a unique voice for Turespaña on digital platforms.

“We are very pleased that we have won such a respected tourism organization like Turespaña as a representative. The post-COVID world will question previous notions, especially when it comes to the travel and tourism sector, which needs creative and digital initial strategies. Lintas Live has demonstrated understanding of the sector with our years of experience in the hospitality, aviation and other tourism organizations. We have successfully combined creativity and digital thinking through our ideas and will try to expand our communication in order to position Spain as a preferred travel destination, ”said Ameer Ismail, President of Lintas Live, MullenLowe Lintas Group.

The agency won the account after a pitch with several agencies.