LiveXLive Media (Nasdaq: LIVX) (“LiveXLive”), a global platform for live-stream and on-demand audio, video and podcast / vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions announced today that they are partnering with the popular global video sharing and social media platform Lomotif to distribute LiveXLive content worldwide and as the global distributor and sponsor of the largest streaming music festival in Music Lives ” start. which was launched during COVID-19 and benefited MusiCares®. Music Lives will return for the second year in a row – beginning Friday March 26th 2021, at the 6 p.m. ET/. 3 p.m. PT by Sunday March 28, 2021. World-class artists, emerging talent, behind-the-scenes shooting, and the sale of a limited-edition NFT concert poster will highlight the alliance of music and art and the reach of Music Lives.

Lomotif is a popular social media video sharing platform and an up and coming rival of TikTok and Kuaishou. As one of the fastest growing video sharing social networking platforms in its category over the past three years, there are currently more than 225 million installations of the Lomotif app worldwide in more than 200 countries in more than 300 languages. Over 300 million videos are viewed monthly on the platform and over 10 billion User Generated Content (UGC) clips have been used since its inception to create more than 740 million videos on the platform. ZASH Global Media and Entertainment Corporation (“ZASH”) has entered into a definitive agreement to acquire a majority stake in Lomotif Private Limited (“Lomotif”), which owns the Lomotif platform. To watch Music Lives 2021 on the Lomotif platform, users can download the app from the Apple Store or Google Play for Android.

The deal aims to improve the worldwide distribution of Music Lives on social media as well as a partnership for better visibility of the LiveXLive brand worldwide. The alliance will encourage fans to collaborate with artists and trade original content, NFTs, merchandise, and more on the store’s LiveXLive flywheel – listen, watch, participate, engage, and transact – and Lomotif’s vast reach around the world Brazil, Russia and Singapore

Music Lives 2021 will be streamed non-stop for over 72 hours, with over 120 artists from some of today’s greatest acts and emerging talent from around the world. Leading participants in the festival include: Andra Day, Zac Brown Band, Pursue Adkins, 24k gold, Justine Skye, Lennon Stella, Jake Owen, G Herbo and Jimmie Allen, John Mayer, Wiz Khalifa, Pitbull, Lil TJay, Nelly, Davido, PRETTYMUCH and YBN Nahmir as well as the winner of LiveXLive’s newest original show, Self Made.

“We are proud to partner with ZASH and Lomotif as they provide a broad marketing and sales infrastructure for our annual global festival Music Lives. Lomotif has exceptional global reach, backend technology and a competitive advantage in social video sharing that makes it an exceptional platform for collaboration, ”said Lomotif Robert Ellin, CEO and Chairman of LiveXLive.

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