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There’s no denying that 2020 was a tough year. As Covid-19 swept across the world, countries were forced to lockdown and companies were forced to lock up and cease trading. If you are a brick and mortar store, you probably had to rethink your entire business model! For many companies, this has meant turning to the online world to stay alive.
There are numerous marketing techniques available to you if you are looking to grow your business online. From SEO to Paid Ads, the world of online marketing is rich! One of the best ways to market a brand online is through social media marketing. We have everything you need to know.
What is social media marketing?
Social media marketing is the promotion of your company through social media channels. This includes popular platforms like Facebook, Instagram, Twitter, and Pinterest, all of which have large audiences for you to reach. To start marketing your business, all you need to do is create a profile on the platform you choose and start publishing your brand.
In reality, of course, it’s a little more complex. First of all, you need to make sure that you are on the right social media platform to reach your target audience. Because you need marketing skills, many brands choose to work with a Social Media Marketing Agency instead of going alone, which is a wise choice.
What are the benefits of social media marketing?
If you want to make your business a success, social media marketing is a great option. There is almost now 4 billion People on social media, which makes it a huge market to tap into. From bookworms to decor aficionados, from teens to parents, pretty much every target audience is on social media. It’s also easy to spread brand awareness. You can grab attention by using hashtags, commenting on other posts, and even sending messages directly to others to say hello.
Other advantages of social media marketing are:
- Talk to your audience directly
- Provide quick help with customer service
- Understand what your customers want through social listening (e.g. the trends they are discussing).
- Build a strong brand identity
- Build customer loyalty
These are just a small selection of the many benefits you can see when jumping into social media. If you have the know-how and the time, nobody has to cost a dime.
Increase your online traffic
With bans that close business, it is a must to drive customers to your online website. But how can social media help?
To begin with, the above benefits will be helpful as you connect with your audience and build your brand. But there is more. You can get referral traffic to your website from your social media. By adding links to your profiles swipe upReading your Instagram stories and showcasing your latest blog posts can drive your social media users straight to your website. From here, a well-designed website should turn them into a paying customer.
Advantages and disadvantages of social media marketing
Social media marketing is an amazing tool when you know how to use it and it’s right for your business. It can help you build a stronger brand identity, provide a better customer experience, and grow your audience, resulting in more sales and higher profits. But as with any method of marketing, there are some setbacks.
First, it’s absolutely saturated. There are so many other companies out there trying to market themselves on social media that it takes a long time to stand out. That brings us to the second downfall; it is time consuming. To have a chance to compete on social media, you need to schedule the hours that many business owners don’t have. You also need to monitor your comments regularly to make sure no one is questioning your services and tarnishing your brand name.
Fortunately, you can get around these problems with a good social media marketing agency. If you are serious about social media marketing, finding a team to help you is probably your best option.
Could it help your business recover?
With so many benefits, there is no doubt that social media marketing can help your business recover! While it cannot work miracles, it does give you access to a large audience and many targeted marketing methods. Just make sure you have the time to get it right or hire someone else to do it for you.