As for the interior design, is plain and simple better. Recently the minimalist trend has returned; Homeowners opt for smooth, neutral tones over flashy colors. According to Fasionista.com, the fashion industry did the opposite, as evidenced by the copious amounts of neon used during 2019/2020 Fashion Week. Web designers, on the other hand, seem to be divided. Some opt for a minimalist strategy to simplify the user interface, and others believe that consumers spend more time on beautiful, intricately designed websites than they do on simple websites.

Web design is essential to a company’s online marketing presence, so it’s no surprise that professionals in the industry cover all the basics and see what works better in terms of bounce rates, conversion, and general visual interest. However, we live in a very fast-paced world, and research over the years has shown that the majority of consumers prefer beautiful, content-rich websites when they are limited in time.

Less is more is not always the case in web design

Granted, too many distractions take away from a company’s goods or services, but you also want to make sure that your website design is trendy and professional as it builds consumer confidence. When a company has a minimalist web design strategy, it risks looking outdated and unprofessional. Neutral tones, while appealing in a living room, can create the impression that a company hasn’t used the various graphic design tools that the internet has endowed us with. As a rule of thumb, the more color, the better.

In addition, content-rich web designs promote brand consistency, another way to build trust with your customers. The most successful and trusted brands are those that incorporate unique colors, typography, logos and styles, such as Netflix, which IndieWire.com points out, has a universally recognizable sound logo (“Ta-dum”). Another example is the Canadian online casino Casumo Casino. Bonus.ca has verified and found that by using bright primary colors and alien friendly characters, the user experience on Casumo is on a different level than its counterparts and making it more recognizable. If both Netflix and Casumo Casino had opted for simple sound logos and web design, it is possible that neither would be among consumer favorites.

Although minimalist web designs strategically use color palettes to attract consumers, these interfaces leave out additional design elements that can improve or destroy a company’s website. While fewer elements can help reduce the amount of activity vying for a consumer’s attention, it doesn’t add the personal touch or unique charm that can give a company an edge over competitors in its industry. In order to outperform your competitors, you want your business to stand out from the rest, and sometimes that means incorporating additional design elements like mascots and characters.

Everyone has individual preferences in terms of design and colors. However, as a business owner, it is important to remember that sometimes you have to leave out what you personally like and remember that while minimal design is elegant and attractive in certain environments, your web design is your introduction to consumers , and that most of the individuals prefer to see nicely designed websites rather than simple websites.