The SEO software provider Moz was taken over by the email marketing company iContact in order to continue to offer both tools.
Moz was launched in 2004 and has since become one of the most popular SEO software suites.
The terms of the deal were not disclosed, but plans for the future of the Moz brand are shared in an interview with iContact Marketing Corp President Michael Pepe.
The most important takeaway for Moz users is that the brand will remain intact and their software will continue to be offered.
In fact, iContact intends to improve Moz’s current offerings and combine them with its email marketing software.
You can find out more about what is known about the Moz & iContact deal at this point.
Moz taken over by iContact: All details so far
Who is iContact?
iContact is an email marketing brand and a subsidiary of J2 Global. Sister brands include Campaigner, SMTP, Communicator, and Kickbox, all of which focus on delivering email marketing tools for small and medium-sized businesses.
To put the size of iContact in perspective, Pepe says its software delivered 68 billion emails in the last year. J2 Global is a publicly traded company listed on NASDAQ as JCOM.
Why is iContact acquiring Moz?
Pepe shares the reasons iContact was interested in acquiring Moz, the main one being that they are focused on serving the same customers.
“When we ask our customers what we routinely do, what they need as the most important tool besides email, then it is undoubtedly SEO. So there’s a great combination of SEO and email marketing. “
Pepe adds that he sees Moz as a value-driven company, and this acquisition will make it possible to add more value to both companies’ customer bases.
What does iContact do with Moz?
Exact plans for the Moz brand are still unclear at this point, otherwise it will definitely remain intact.
Pepe alludes to the idea of combining components of the tools offered by Moz and iContact to support all of their customers’ needs.
“And especially nowadays we live in a complex ecosystem that includes our customers, our colleagues and our partners. And being able to think about it, support all of their needs and allow all of those components to flourish was really, in my opinion, an agenda from Moz that we ourselves believe wholeheartedly …
And that’s why I think that we not only share values, but also have a common future. “
Sarah Bird, CEO of Moz, is confident that Moz will continue to thrive and believes iContact understands the value of SEO.
In a post on the iContact blog, the company says it wants to accelerate plans to develop more SEO products:
“The mission of iContact and its sister brands Campaigner, SMTP and Kickbox, which together operate as a subsidiary of J2 Global (NASDAQ: JCOM), is to help companies grow and interact with customers. The resources and talent in this digital marketing portfolio should help Moz accelerate product plans to develop SEO and other digital marketing products that can transform the industry. “
No further information is currently available.
What does the SEO community think of the acquisition?
The SEO community recognizes the size and reach of iContact and seems to see the acquisition as a good thing for the future of SEO and email marketing tools.
Here is a selection of tweets related to the acquisition announcement:
What news! Congratulations @ Moz-Team, @SarahBird, @randfish and @iContact. We look forward to a fresh start in SEO and email. https://t.co/fks88V8Ixu pic.twitter.com/rnWNhd4nx0
– Himani Kankaria (@himani_kankaria) June 4, 2021
As someone who spoke at MozCon 2016 and contributed to your cherished blog, I’m really excited for the company and the community!
– Samuel Scott (@samueljscott) June 4, 2021
Congratulations to everyone at Moz, great to see SEO software play in the big leagues!
– Barry Adams 📰 (@badams) June 4, 2021
That’s very exciting, congratulations. I hope it means a lot of great things for the team and the platform and it accelerates good ideas.
– Heather Physioc (@HeatherPhysioc) June 4, 2021
Sources: iContact, Moz