Several key factors should be considered when designing a website for an organization, ministry, or company. The need to apply various web design best practices led to the development of websites that are optimized for browser cross compatibility, functionality, and responsiveness. Great websites have features and content that provide great user interface (UI) and user experience (UX). Some of these key factors and conventions are: web platforms or browsers, mobile platforms, compliance with standards, design conventions and optimization strategies.

Web platforms

Several web browsers have been designed to give developers the tools they need that are compatible with each other. This was not the case with many browsers when they first launched on the World Wide Web. Some popular web browsers are Mozilla Firefox, Chrome, Edge, and Safari. The choice of browser used depends entirely on the preference of a person or organization.

Browsers have different strengths and weaknesses. Hence, developers need to consider the best available platform when working on website projects for their clients. This means that a website that is to be considered successfully created should be tested and rated for cross-compatibility with all major browsers. The various software features and tools that are available in one browser may not necessarily be available in another browser. For example, Chrome has developed features that support quick and easy compatibility with other browsers and allow users to choose what to get in ads and plugins.

However, this is not the case for Microsoft Edge or Internet Explorer, which are still missing from their offerings for website developers. Because of this factor, Chrome has become the most popular browser. Therefore, developing websites through this platform can provide developers with a broader base of success compared to using Internet Explorer. It’s important to note that while Microsoft has great development capabilities, Microsoft provided the leading software workspaces, offices, and team collaboration. So this shows that there are both strengths and weaknesses for every browser.

Mobile platforms

Web content has become more lucrative with the advent of cell phones. Web developers today cannot afford to ignore the benefits of responsive design for mobile platforms. The Pew – a research firm confirms the number of cellular users increased to 96% in 2019, up from 31% in 2011 in America alone. This shows that the stakes are high for web developers who do not use mobile-friendly designs when creating websites for mobile devices.

Mobile platforms are operating systems based on the software and hardware of portable devices such as cell phones, laptops, tablet PDAs, and other handheld devices. The most popular mobile platforms include Android from Google, iOS from Apple, Blackberry OS from Blackberry, Windows Phone from Microsoft. (e-Zest (links to an external site.)

People of all ages record information on their mobile devices on the go. With today’s technological advancement, information is instantly available. A responsive design with fast loading times would go a long way in increasing traffic to websites that are mobile friendly and easy to navigate on portable devices.

Hence, developing a website with a nice design is required to appeal to a wider audience. A responsive design has fast loading times, uses the design space, enables infinite scrolling and point navigation to extend loading times. The time website visitors spend waiting for a page to load on a website is estimated to be 2 to 3 seconds.

Compliance with standards

Definition: Compliance with standards is the conformity of a website with the standards of the World Wide Web Consortium (W3C). These standards ensure that consistency is maintained through design coding practices to ensure compatibility for content makers when creating websites using valid HTML or XHTML, JavaScript, and Cascading Style Sheets (CSS).

Before standards were introduced, browser developers did not have a standardized way of assessing quality and cross-compatibility. This was a challenge for developers and content creators who had no choice but to create multiple versions of the same website to fit their browser settings.

This challenge was solved with the establishment of the World Wide Web Consortium (W3C) – an international community made up of various member organizations, employees and the public. Their mission is to ensure the long-term growth of the web by developing open web standards that define web technologies. The way it works is that Wen technologies are defined by W3C documents that must follow a process that “promotes consensus, fairness, public accountability and quality”. The recommendations resulting from this process are then approved and published by W3C as acceptable web standards.

To determine whether a website or webpage conforms to web standards, it should have valid HTML, XHTML, CSS, and JavaScript. These features provide multiple levels with appropriate settings that meet cross-compatibility and thus make web development more convenient.

Web design conventions

Optimized design websites are part of any well-developed content platform. Every organization and business website with an optimized design leads to a higher response and interactive communication with the website visitors. It doesn’t matter how good a website looks if it has terrible navigation. Website visitors are always looking for a reason to stay. Therefore, when writing for the web, concise sentences should complement the great design. The phrase “less is more” is useful for websites that are easy to navigate. The Apple website has a great ecommerce platform that is easy to navigate, functional, great design, and great UI with minimal text.

Optimized websites with a nice design suggest that design best practices and conventions were considered in their development. The responsiveness of a website can easily be determined by the way the content is targeted, whether it is being accessed on a desktop, tablet, or mobile platform. In addition, fast loading times of the web pages are of crucial importance for the satisfaction of the website visitors. Based on research, most people spend an average of 2-3 seconds waiting for pages to load before moving on to the next site. Online businesses have become more competitive with excessive offers of products and services. Maximizing the information they need to the website visitors can potentially convert them into customers that you would keep with great digital marketing both online and offline.

Optimization strategies

Great web developers know that great websites pass the browser cross compatibility test. Without using some of the latest coding platforms like HTML5, JavaScript, and CSS3 to develop a website, it can become difficult to render a website in different browsers. By understanding the best practices for design optimization and using available test and validation pages for browser cross compatibility, developers can create a satisfactory product for their customers who use different browsers. This also includes ensuring mobile compatibility, as most people access the Internet on cell phones. The more browsers a website can use, the better the website and the greater its reach.

Thought and investment must be put into SEO research to improve a website’s findability. Search Engine Optimization (SEO) is when a website’s visibility is significantly improved so that users of any web search engine can find your content. Investing in SEOs add value to the business of websites with increasing brand identity. Using SEOs may require the use of various keywords, HTML code, and terms and phrases to increase traffic to a website.

Hence, it is important to note that digital marketing these days means brands are using websites that are functional, responsive and using SEOs to reach a wider audience online. While web developers charge an additional fee for SEO optimization of a website, the investment is well worth it. A combination of all necessary optimization strategies goes a long way towards creating the best platform to convey the vision, mission and values ​​of a company to the audience. There is no point in having a fantastic and well-built website that your audience cannot discover. The more traffic that is built to a site, the more likely it is that visitors will be converted into customers and followers.

Twitter: @GloriaIribagiza