By integrating New Oktopost into Teams and Dynamics 365, B2B marketing and sales teams can centralize communication, improve collaboration and improve the customer experience. TEL AVIV – February 17, 2021 – (

To support B2B organizations in harnessing the power of social media, Oktopost brings its first-class solutions for social media management and employee representation directly into Microsoft Teams and Dynamics 365. These integrations enable Microsoft enterprise users to optimize internal communication and social advocacy. Improve the customer experience and get a 360-degree customer view as part of the Microsoft ecosystem.

“These integrations can help our mutual customers really integrate planning, execution and analysis of social media marketing into their existing productivity tools so that they can demonstrate ROI and connect social networks to business results,” said Daniel Kushner, CEO of Oktopost. “Together, Oktopost and Microsoft enable B2B organizations to maximize social marketing results, drive sales and customer support functions, and improve collaboration.”

Oktopost + teams

Oktopost offers tools with which every employee can be reached across departments and locations and company news can be amplified via social channels. This integration helps marketers improve employee advocacy communications and provide easy access to company news and updates across teams. Platform users can quickly discover and discuss advocacy content with one click and share it with their social networks without leaving teams.

“Starting in 2021, our mutual customers will need more advanced solutions for interacting with their own employees, such as the integrated social advocacy experiences that Oktopost offers Microsoft Teams users,” said Mike Ammerlaan, director, Microsoft 365 Ecosystem, Microsoft Corp. . “We are pleased that Oktopost Social Advocacy is available to customers to unlock the true potential of social media while remaining productive.”

With the Oktopost Social Advocacy app for teams, now available in Microsoft AppSource, B2B marketers can centralize internal communication, increase employee engagement for advocacy, and quickly distribute company content to individuals, groups, or the entire company. More details can be found here.

“We are excited about this integration and look forward to using Oktopost in teams. We initially chose Oktopost because it focuses on B2B and can be seamlessly integrated into our marketing and sales stack. Access to the functions of Oktopost via teams can help us to optimize our social networks. ” Media marketing and engagement workflows through advocacy content. “- says Andrew Davies, associate director of digital marketing and creative services at Capco.

Oktopost + Dynamics 365

These days, B2B decision-makers spend a lot of time on social media, engaging with the companies they work with and the products they use. Modern digital transformation requires incorporating these social interactions into customer experience strategies: Social data can help improve the marketing, sales and support of their products by B2B organizations.

By connecting Oktopost to Dynamics 365, marketing and sales professionals can improve the customer experience, personalize sales pitches and optimize the mapping of social media, which affects the entire company. By adding social data to Dynamics 365, marketers can personalize customer interactions, uncover blind spots in the buyer’s journey, and report on how social media is affecting sales opportunities. More details can be found here.

Oktopost + Microsoft Azure Active Directory

In addition to the integration in Teams and Dynamics 365, Oktopost has also introduced single sign-on with Microsoft Azure Active Directory (AD), a service for managing corporate identity and access. This integration offers Oktopost users a quick and secure way to log into the platform and enables companies to seamlessly control which users can access Oktopost with Azure AD. The preconfigured Oktopost app is available in the Azure AD app gallery.

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Original source: Oktopost introduces social media marketing and social selling solutions for Microsoft Teams and Dynamics 365 CRM