Every year has its defining trends. With so many big changes in the world since 2020, brands haven’t taken many design risks. After browsing popular websites and doing our own UI / UX research, we came across some consistent design trends. In today’s highly competitive digital world, an incredible user experience and unique and easy to use web design are not just an added bonus. They are mandatory for a website to serve its purpose efficiently. Here’s a well-curated list of the best design trends our in-house designers and marketers saw and approved in 2021.
Use of micro-animations
Micro-animations keep users busy even on a single page website and make sure they appear at the bottom of the page for conversion. Subtle movements and animations not only increase user interaction but also make your brand’s website an animated place. That incessant feeling of “what’s going to happen now?” does a great job of lengthening session times on the site and keeping users on the edge of their seats. The gradual change of hues, floating animations and headings going in and out, zooming in and out, overlapping and dispersing, all of these elements bring the website to life.
To help users stay updated on a very long page, it is better to go for a one-column layout that will not overwhelm visitors and be very practical, extremely direct and to the point. Spaces ensure that no copy errors occur, so that the user’s gaze is always focused on the most important areas of the website.
Traditionally, a user journey ends with the conversion point below, where visitors have two options: call the expert, text them or subscribe to the latest updates. However, given the changing times on our busy schedules, website visitors spend a lot less on the website. Therefore, designs are customized and contain multiple CTAs. Call-to-action buttons come in a variety of shapes and sizes and are strategically placed across the page. Huge tiles of short messages for heading tags are used to quickly grab the audience’s attention and reduce conversion time. You can pair them with smaller sub-text copies if more information is required.
Website designs had to do a lot more clear communication this year by relying on old favorites like serifs, muted color palettes, simple data visualizations, and so on. These designs convey a sense of peace and security in this ultra-chaotic world. Bright colors, bright fonts, and obvious marketing aren’t going to work now.
Simplicity is not only aesthetically pleasing, it also makes users thirst for more. Overly brazen features prevent users from focusing on finding more information or booking an appointment on the site. Minimalism also makes your website very functional and fast, which makes it easy for visitors to get around. This creates style and substance that both add up.
Embedded videos on homepages
Using a short video clip on your homepage is a brilliant way to get your users involved. These can be text-heavy promos that tell your brand story or give a glimpse of what a normal day at your company looks like. It can glorify shots of your people, devices, and even the portfolio of your projects through showreels. The videos attract and interest your visitors so they can stay on your page enough time to get to know your brand and generate conversions.
Dark mode versions
Many brands are now building their websites in dark mode too, and this trend will become more popular in the second half of this year. These night light UI design versions provide users with a less stressful reading experience in low light environments. In times of the night, using night mode versions of websites is crucial for more user-friendly web designs that can give you an edge this year.
We have noticed that more and more websites are experimenting with unique scroll styles to create a different user experience. The most commonly used scrolling method is vertical scrolling. It’s better to go for a horizontal scroll style rather than a vertical scroll style. This trend is unique and disruptive in a cool way as it engages users and remains simple and functional. Another user-friendly UX design trend that has emerged is the use of scrolling animation. It is a testament to the efficiency of your design and development team. This also increases the session time on the page and user interaction. Unless they are distracting users, this particular trend can skyrocket conversions on the site.
Add depth and dimension
Adding depth and dimension to your website through different colors, shadows, gradients or two-tone color schemes will make your website more fascinating. Such design elements give your page a 3-D look, are more aesthetic, and can ensure that more visitors can be converted.
Dynamic and responsive landing pages
Many engaging contemporary websites use interactive, responsive landing pages. It is very difficult to keep visitors on a static landing page. By choosing a more interactive and responsive landing page, users can get the site longer.
When your business is ready to reach new heights, turn to a team of seasoned web developers or a web design and development company with UI / UX research consultants who can take your designs and conversions to a whole new level!