Instagram is one of the most popular places to sell various things. There you will find clothing, shoes, works of art, production in the B2B segment and of course brands that sell things for your home. The mechanics of the feed on Instagram allows home decor brands to expand and grow faster and more effectively because this is where you are selling the idea and products are expensive or cheap.
Ideas that you put into the minds of users motivate them to view and buy the product. However, the competition on Instagram is growing, so brands, especially small local ones, need to develop a working strategy for advertising on the platform. Here are some proven techniques and tips for your tactic to help you stand up against the parallelism with many other brands.
Visualization of the concept: Home decor is what people use to make their living space more livable and stylish. In fact, many of them have an idea of a perfect interior that has already been created in their mind. And will look for things that fit their vision. In order to attract and keep users and views on Instagram, you should use it as a storefront. Your products should match certain style choices, and Instagram is a place to share them. So basic advice here is: Get your production started in Settings. It can happen on different scales, but the most important thing is that you make your stuff a central figure in the shot and the background matches the hypothetical design that best suits it.
– Collect accessories that highlight your products
– Invest in backgrounds for Instagram
– Always convey the idea that shows your product in context
Use the correct hashtags: In “Where Businesses Go Wrong with Online Marketing for Instagram,” hashtags still play a huge role. Some time ago the platform offered the possibility to subscribe to hashtags and in this way to collect views for posts. For home decor brands, this is a unique opportunity to generate more sales as it increases the chance of being noticed and recognized on the platform. However, for it to work, you need to put in the correct hashtags.
Here are versatile rules that can help you get it right:
– Mix evergreen and seasonal tags (depending on the season, of course)
– Use the keywords relevant to your target group as hashtags
– Look at your competitors
– Aim for top posts; Offer high quality engagement in the short term
– Make branded tags
– Increase the number of hashtags by adding some in the comments section.
Be useful to your potential customers: This issue is about the diversity of your content. To increase interest in your products, you need to dilute your feed with something else. This is how it works on social media in general. Also, covering different topics will increase your engagement to likes and views, which will help you get a better rate on the platform.
This technique also clicks with the sale of the concept idea, as it makes it possible to show your product in context.
– Look for new trends and discover them with the audience
– Show some design tips that include your product
– Share the looks that inspire you and your followers. If possible, create such looks yourself
– Post the details of your production; Users love creating videos and photos.
Shoot them down with paint: Instagram is incredibly visual. The way your posts are organized on the profile and how they appear in the users’ feeds is crucial as this will formulate your brand recognition. And the instrument that hits users the most is color.
People rely heavily on their vision, and fixed colored schemes trigger associations that stay in the head for a long time. Developing a particular color design isn’t always about the actual colors of your product. It’s the ultimate branding tool. So when you’re working on choosing colors for your IG account, keep the following in mind:
– What mood your product gives
– Where is it used? outside or inside?
– How your concept can be represented by color
– Which associations would you like to trigger?
These are the top questions you can use to develop your branded colors to get more views. There are a thousand more details to consider, and all of them are tied to your product. For example, freaky postmodern vases call for bright and juicy tones, and boho macrame hangings call for mild natural tones with an accent on green.
Invest in photography: In addition to hiring professional photographers to get promotional material, you should also learn to provide compelling content yourself. This factor is very important as nobody understands the best angle to show the product and then its creator. If you are unsure about your skills, it is worth taking workshops or classes dedicated to mobile shooting and content creation.
If you create the content yourself, it will be easier for you to connect with the audience and get more views because you will be more deeply involved. This fact is very helpful in your struggle for success on Instagram as people love personalized branded accounts. Still, working with professional photographers is a must, at least sometimes, to give your feed a more professional look and learn to stick with the concept and develop the aesthetic.
Promote user generated content: The Instagram audience is very dependent on social recognition. And here comes the ultimate truth in two points:
1 – The content that you create yourself attracts people to your profile
2- And user generated content will keep them sticking around and considering your product for purchase.
Basically, for any brand, the main source of user-generated content is customer feedback. The easiest, most effective way to get yourself a pillar of social recognition is to encourage your customers to share stories with their purchase. This format is accessible, easy to collect, and incredibly personal. And that’s exactly what people need. They want to see real-time personal experiences before they decide to buy from you.
Many examples of your relationship with buyers also improve your business image. This is proof that you are a reliable decor brand.
The map that leads to you: Instagram offers location tags as an additional tool for accurate marketing. Whether or not you have a physical business, tag your posts in the right place so your prospects can find you. If you have an actual shop, your customers can come to you with no extra effort. If not, you’ll still be making your posts visible to the relevant audience, who have a higher chance of seeing them and your buyers. For small local businesses, this is a method of filtering out the requests that they cannot yet fulfill, e.g. B. international shipping or language barriers.
Create a photo booth (eligible for brands that have a physical store): This tip is very specific, but it can also really fuel your growth on social media. For today’s marketing strategy, having enough space to set up the smallest selfie point is a big bonus. Selfies of all kinds are driving the entire industry forward.
Younger generations find this very amusing, and for them it means your brand is catching the same wave. Funding selfies from your clients basically produces more UGC so you grow and get more engagement like IG Views does.
– Implement your product as the main accent for photos
– Physically enter your brand name, personal hashtag and nickname from IG. That way, other viewers can find you even if your customers forget to tag you
– Go out of your way to decorate the zone and come up with a unique idea to attract customers
Conclusion: The home decor industry can make heavy use of the Instagram profile:
– A great illustration of the concept
– Ability to share the brand’s history and values
– Multiple channels of communication with the audience
– Collection and demonstration of the actual feedback you receive
– Show the product in context.