Your law firm website hosts your company on the Internet. Think of creating a website similar to building a house. Before the walls come up you need a foundation. So, while you want to maximize your search engine optimization (SEO) efforts, you must also pay close attention to your design efforts and templates.
Many law firms mostly focus on content and keywords in their SEO strategy, leaving the design behind. While content is still king, design and user experience (UX) are the foundation. It is critical to have a solid foundation to keep the business active, profitable, adaptable, and flexible to adapt with the times and changes in the Google algorithm.
Check your law firm’s website design regularly
All websites, apps and content must be checked regularly. Your company’s website needs to be updated every three years and in some cases completely redesigned. This will keep the audience interested and keep your business safe from Google’s algorithm updates.
An audit is essential if you want to keep your law firm in front of potential and existing clients. Inevitably, all websites need to be optimized and updated. Do it before it becomes a problem. Make sure the design is updated and tweaked and it remains a positive experience for the user. Law firm websites that do not meet user expectations for speed, efficiency and ease of navigation make visitors shy away from what Google notices and affects the ranking of your law firm.
Design and SEO are partners, not competitors
Are website design and SEO two different things? They often appear as opposites. Design creates a beautiful and responsive website with effective navigation and copywriters create informative and compelling content. These two areas need to work together to maximize SEO efforts.
Design needs to be present in today’s mobile world, which means the right coding needs to be used. Surprisingly, it doesn’t have to be fancy and complex coding; it can be reliable HTML and CSS. Other coding methods that have the bells and whistles may be a hit at first, but may not rank well in the end. If your site is poorly programmed, not navigated well, or not reading well, it will affect your page rank.
Design tips to maximize your company’s SEO strategy
As mentioned earlier, it is imperative to keep your law firm’s website up to date. Even if your website has good traffic, regular optimizations are beneficial to keep everything running smoothly. As you review your website, keep the following tips in mind to maximize your company’s SEO strategy:
1. Have clear brand marketing
Your website design needs to incorporate your brand values and mission.
2. Look at the competition
Watch your competition and see what they are doing. You can use the data you have collected in your own efforts to improve your website.
3. Understand industry trends
When reviewing your website, keep the legal industry in mind. What social campaigns could you implement? What new design could you add?
4. Have a mobile-friendly website
Different screens require different design approaches. Keep in mind that not everything that looks good on a desktop screen will look good on a phone screen.
5. Pay attention to the user experience
Make sure you are giving users the best experience possible, providing simplicity and speed.
6. Be flexible and ready to adapt
You can do everything in-house or rent it. However, you need to be able to react quickly to changes.
7. Use meta tags
While meta tags won’t help you rank better, they are essential to the search engine and user experience. Remember to use meta tags and text and use them for images.
8. Collect data
Understand your audience and get valuable data. Information from your target group will help you adapt your website to their needs, interests and wishes.
9. Think like google
Try to think like Google to stay ahead of algorithm changes and set up notifications to let you know of those changes.
10. Examine ROI
Always track return on investment (ROI) to determine your successes.
What’s First When Developing an SEO Strategy?
This is a tricky question, but the answer is that content and design go hand in hand, with text having a slight advantage when planned in advance for the website. The truth is, what works best to get a powerful law firm website is what you have to do while keeping track of all the steps as you build it. Copy can be customized. Design elements, not so much. Plan ahead if you can. The result will benefit your company.