search engine marketing Query: Is Backlinking Lifeless?

For many years, an important search engine optimization strategy has been to collect as many backlinks as possible that point to your content.

Over time, however, unsavory SEO practices resulted in search engines like Google penalizing “unnatural links” and increasingly turning to other signals to assess the quality of content.

Does that mean the link is dead now?

According to a recent infographic (below) from DirJournal, not at all. The article examines why link signals are still important for search rankings, what makes a link “good” according to Google’s current quality guidelines, and how companies can create better link profiles.

Take a look at the infographic:


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