SEO (search engine optimization) is now an essential part of the success of a company website. If you want to get new business out of your website instead of simply using it to recommend clients as a portfolio, you need SEO. While keywords still matter a lot, keyword optimization is no longer the sole focus of SEO. Here are some of the best off-page and on-page SEO tips for maximizing your online presence.

One thing that many people forget in their optimization efforts is link building. It’s no longer about getting links from high PageRank websites or press releases with brand mentions intact. It’s about getting high quality links to your website from relevant sources. This will help you in two different ways. First, it will drive quality traffic to your website as you will be able to rank for the keywords that have a lot of competition. Second, it will help you get those backlinks that are so important to the success of any SEO campaign. Google and other search engines consider the quality and source of your backlinks when checking your website for ranking. Any backlink from a website will no longer help improve your website’s authority.

Link building is one of the most important offpage ranking factors today. There are many SEO tools out there for building backlinks and even more for analyzing those backlinks and the source websites. While it takes a lot more time and labor, it’s always worth manually building backlinks from the right sources. Whether you are using relevant directories or contacting bloggers in your niche for a link to your website.

Take the time to analyze your current website rankings to see what is working and what is not. Which elements of your website are bringing you the results you want? Once you identify these factors, use some of the SEO tips below to improve them.

On-page SEO tips include using meta tags, internal linking, page titles, and the alt image tags to improve ranking by including your keywords and phrases. These show search engines that your website is relevant to the user’s search query.

Another important on-page SEO tip is to make sure that your website has great content quality. Excellent written content that is relevant, informative, and accurate is essential to demonstrating your website as a trustworthy source. The content should also be fresh and updated regularly.

Conclusion

These days there are no shortcuts to ranking high in search engines. Remember that your website needs fresh, high quality content and links from relevant and authoritative websites.

Do you need help? Our SEO agency specializes in ranking websites highly in organic search.

Visit our website: studio36digital.co.uk or email andrew@studio36digital.com