Clothing retailer Seasalt Cornwall has selected Leeds-based digital marketing agency Wolfenden to manage its SEO and affiliate accounts and support another year of online growth for the brand.

After a significant increase in online traffic and sales since last year’s lockdown and store closings, Seasalt Cornwall, celebrating its 40th anniversary, has tasked Wolfenden with enhancing its online success with a reinforced strategy for organic and To make partner companies future-proof.

Specializing in search marketing, the agency has started implementing an organic strategy aimed at enhancing Seasalt Cornwall’s online user experience and further expanding the reach of audiences across the country.

The focus of the strategy is on building brand awareness through digital PR activities and ensuring coverage of Seasalt Cornwall’s key brand messages and initiatives, including its recent partnership with mental health charity, Hospital Rooms, in which a Digital Art School was launched.

Tim Ryan, Director of Digital at Seasalt Cornwall, commented, “We are delighted that, thanks to our strong digital presence and commitment to our online community, we have been in a good position to face the forced store closures last year. The appointment of Wolfenden is key for us to maintain and build on the organic online success we’ve seen and to further build our brand awareness across the UK.

“The strength of Wolfenden’s approach and experience in our industry positions them perfectly to support us in this. What is important for us, however, is that the team fits in perfectly with our own and that we already enjoy the cooperative approach.”

Wolfenden General Manager Daisy Wolfenden commented: “We are very excited to be working with Seasalt Cornwall. This not only strengthens the website’s organic authority and user experience, but also helps raise awareness of some of the brand’s key messages, such as those centered on sustainable and ethical fashion for new audiences. “