Small businesses will face many challenges in the months ahead as the entire global economy recovers from the recent pandemic and the many problems it has created.

One lesson we all learned from this global crisis is that digital marketing and SEO are critical to the survival of any business.

Estimating the average cost of SEO is difficult because it depends on a variety of factors. How many tasks you can bring in house and which vendors you use for outsourced SEO practices can affect the cost of your strategy.

It is of the utmost importance for small businesses to keep these costs down, especially during these troubled times. However, getting cheap service doesn’t always mean you get high quality support that will benefit your business. So, you have to be smart about cutting your business’s SEO costs.

To help you out, here’s a handy guide on how to keep expanding your small business SEO budget and still achieve your business goals.

Make a plan before you start

There are many aspects to SEO. From writing blog content to link building, optimizing your landing page content to customizing technical aspects of your website; The practice of optimizing your website for search has many facets. Hence, it can be difficult for business leaders to know where to start. That is why you need to set SEO goals and then figure out what to do to achieve them. It would be helpful if you then work out which techniques will help you to achieve your goals and how many of them you can then implement in-house. Then you can check out service providers to find outsourced SEO agencies that can help you ease the burden.

Choose flexible service providers

When buying SEO services for your business such as For example, content writing, link building, and website audits, you need to make sure you are getting exactly what you need. That means finding flexible service providers who offer unique, customizable packages that you can tailor to the needs of your business. For example, building a package with UK Linkology will allow you to create custom backlinks that will fit exactly the budget you are working with. Using custom services like this one gives you complete control over what you buy.

Check subscriptions regularly

Many online SEO solutions, such as keyword trackers, auditing solutions, and content optimization tools, charge users a subscription fee every month. As a rule, you can cancel at any time and you are not bound by a contract. However, you will have to cancel your subscription and if you fail to do so you will be charged regardless of whether you use the tool or not. It’s easy to get free trials or pay a subscription for a first month, then forget about it and never use the tool again. Since the money is still being withdrawn from your account, regardless of whether you use the tool, you will still pay for the product and the provider will not remind you of your subscription. So, you should check out all of your subscriptions and make sure you’re getting the most out of them. If not, then you should cancel them to make sure you aren’t wasting your precious SEO budget.

Check out free resources

Many SEO service providers and industry experts offer free resources such as webinars, blog posts, white papers, podcasts, vlogs, and more. These free SEO resources will help them strengthen their own SEO, showcase their expertise, and even guide potential customers through their sales process. If you want to improve your small business’s search engine rankings without spending a lot of money, then take a look at the free resources that are available to you and take advantage of all that will benefit your business. Be careful not to accidentally sign up for paid services without verifying that you need and want them.

Divide the tasks between the team members

With all internal SEO tasks, you need to make sure that you distribute them among your team members. If a seasoned member of your team is doing a lot of your company’s SEO, they won’t be able to use their expertise properly. By distributing the load, your employees can do the job you hired them to do and help your SEO strategy. This means that everyone can use their skills optimally and not have to spend too much time on these small tasks. If you’re doing a lot of your SEO in-house, then you should hire an expert to do these jobs or consider outsourcing more of your strategy.

Use free advertising platforms

There are many free platforms such as social media that can help you promote your website inexpensively. Most social media platforms offer free business accounts with the option to pay for additional advertising. So if you want to save money on your digital advertising and increase traffic to your website, you should take advantage of social media accounts and get the most of them by posting to them regularly. This may sound like time-consuming, but by using your website’s blog and sharing popular memes and short comments, you can increase your company’s online presence without spending a lot of money. You will also be able to connect with a wider audience and potentially generate leads for your business.

Discover new possibilities and tools

SEO is fast paced and there is always something shiny and new to help companies improve their rankings. If you want to keep getting the most from your budget, you need to look at every offering, both free and paid, and choose the right tools, services, and solutions for your business. Every year or half year, set a deadline to review your website, see if your website is achieving your goals, and then check out the new ways you can improve your website’s SEO. Focus on learning more about SEO as the industry changes regularly and new solutions could benefit your business in the future.