Ronn Torossian

The COVID-19 pandemic has made the presence of social media even more important in our lives. Most marketers had already planned to ramp up their social media marketing in 2021 anyway, but the pandemic heightened that urgency and caused marketers to rethink their strategies. Here’s what’s going on on some of the major platforms.

Despite a year full of challenges Facebook With stores launched in May that enable seamless shopping across all platforms, it looks like it will get even stronger over the next year. Marketers should also expect advances in Facebook Pay to further simplify shopping with one-click purchase options. Highlighting products for purchase within posts also improves the shopping experience.

The possibility of accelerating e-commerce beyond the expected merger of its messenger apps is also expected. The interconnectivity of Messenger, WhatsApp and Instagram Direct has been alluded to several times and, if improved, offers more possibilities if achieved. For marketers, this means the opportunity to expand their reach to all three channels.

What is slated to be rolled out next year WITH, the Aria Wearables project announced by Facebook in September. In collaboration with a subsidiary of Ray-Ban, a portable device was built that, once completed, is supposed to carry out daily tasks easier and better.

Apple is also working on its own version called Apple Glass Exact, the details of which are largely unknown apart from the fact that it syncs with the iPhone. A Bloomberg report said that things like email, cards, games and text from the Internet are displayed on the iPhone’s face.

With the closure of cinemas Facebook’s Oculus Virtual reality headsets have closed the entertainment gap. Sales have skyrocketed in large part from the pandemic. Prices have come down, making it more attractive for marketers to consider video ads and promotions.

Unlike Facebook, don’t expect much in terms of changes and improvements with it Twitter. Still, it remains a popular platform.

No changes are expected for Moments and Audio Spaces. The increasing popularity of Fleets will likely bring about enhancements like AR options and effects to further enlarge the audience.

Status indicators on profiles could be a welcome addition. However, the subject is a bit unpredictable. It appears to be a feature that has the potential to be more concerned with the ability to make recommendations to users after collecting relevant feeds.

As far as InstagramThe attention and focus on e-commerce is expected to continue through 2021, especially the development of shopping tools to generate more sales. Since it’s already a place many shoppers visit in search of new products, expect AR try-on tools to roll out and one-click shopping to come.

With Tick ​​tockFate in the US is still in the balance Stories to try some new approaches in user home feeds. What could the result be if Instagram aligns its home feed to the preferences of the individual users and gives them the option to switch back if they wish? On the other hand, the roles may be on standby, depending on the fate of TikTok.

Popular in his AR room and younger demographics, SnapchatThe steady growth can be traced back to the Snap Originals programming. Expect more studios and publishers to congregate there as we return to a new normal.

With TikTok’s US future still pending, e-commerce is expected to take center stage in 2021. Another challenge will be to ensure that the main developers are paid.


Ronn Torossian is CEO of the leading PR agency 5WPR.