QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) announced that The Q India, the company’s Hindi-centric youth-oriented channel, is serving over 100 million TV households and over 612 million OTT and cellular users in India, announced the inclusion of advertiser P&G, Proctor and Gamble, the world’s second largest consumer goods company. Their leading global brands, Tide and Oral-B, will begin advertising on The Q immediately. In the past two months, the company has entered into advertising partnerships with many of the world’s largest consumer goods manufacturers and brands, including Pepsi, Unilever, Amazon, Wipro, Britannia, Abbott, Himalaya and now Proctor and Gamble.
Proctor and Gamble, known as P&G, has held a position as one of the largest consumer goods companies in the world for decades and, in the early days of television, coined the word “soap opera” from many laundry detergent advertisements. in the India, they are one of the largest and fastest growing consumer goods companies in the country. Their products are bought by hundreds of millions of people in India with 13 leading and trusted brands.
The addition of eight new major advertising partners in just two months was fueled by massive growth in viewership and ratings for the company in the second quarter of 2021. Last week, The Q hit an all-time high in its Gross Rating Point (GRP). of 53 GRP and has had 8 consecutive weeks with ratings averaging over 46 GRP. The rating system is operated by the Broadcast Audience Research Council (BARC), known as the “Nielsen of India“. The company believes that strong ratings continue to be the best indicator of sales growth potential.
Curt Marvis, CEO and Co-Founder of QYOU Media, added, “We are currently continuing to fire on all cylinders. It feels like we have several major announcements every week, including the last week with our GRP all-time high valuation mark of 53 and our exciting and important acquisition of one of India leading influencer marketing company, Chtrbox. The addition of P&G to our incredible list of new advertisers continues to prove that our hard work and persistence pay off, and we are all focused on turning that dynamic into ever greater success. “
The Q India is an advertiser and influencer marketing-backed brand, channel and VOD provider in Hindi, delivering successful digital programs from social media stars and leading digital video producers targeting young Indian audiences. The canal recently became one of India The fastest growing youth entertainment brands top 53 gross rating points (GRP) at the BARC (Broadcast Audience Research Council) in June 2021. With a growing library of over 1000 programs and the inclusion of DD Free Dish in April, the channel reaches over 100 million television households with partners such as DD Free Dish, TATA Sky, DISH TV and SitiNetworks and an audience of over 712 million; 380 million OTT users via platforms such as ShemarooMe, MX Player, ZEE5 and Dish Watcho; and 232 million users on mobile and digital platforms such as Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.