Although dry shampoo has a clearly impermeable white space, it has become very popular with the adult population in the last ten years due to its unique selling point of largely water-free cleaning.
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Fact.MR states in its detailed market report that leading companies use environmentally friendly raw materials to manufacture dry shampoos and appeal to customers in the mid-price segment.
In competition with established products in the hair care industry, dry shampoo is largely preferred by consumers in water-polluted urban clusters. Based on these factors, Fact.MR predicts that the dry shampoo market will exhibit a CAGR of over 5% in the forecast period (2019-2027).
Important takeaways in the dry shampoo market
The dry shampoo based on natural and organic ingredients is expected to gain significant consumer appeal due to toxicity concerns associated with synthetic conditioners
According to Fact.MR, the demand for dry shampoos among women between the ages of 20 and 30 is significant. More than 60% of women in this age group choose versatile products that enable hair to be styled quickly and easily
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European countries are the largest consumers of dry shampoo and are still expected to show a high growth rate in the first half of the forecast period
Anti-dandruff products make a significant contribution to hair care products in the dry shampoo market
The Middle East and Africa are expected to be a lucrative location for the dry shampoo market as consumption has increased over the past half decade, partly due to widespread water scarcity in these regions
Manufacturers should take advantage of greater opportunities and increase their market share through awareness campaigns as many consumers are unaware of this product and the benefits it offers
Fact.MR notes that high flammability and high volume of counterfeit products have been some of the main barriers in the dry shampoo market as they have undermined consumer confidence
“The existence of a large Total Addressable Market (TAM) for dry shampoo is growing with the growing consumer base for regular shampoo. The dry shampoo is aimed at a large user segment for premium cosmetic products and is embarking on a new growth path in the middle-income group. “Says the Fact.MR analyst
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Online retail preferred sales channel for manufacturers
The dry shampoo market is consolidated and is characterized by strong competition due to the relatively low market revenue. The main players in the industry are focused on increasing product availability on virtual shelves as personal care products experience a significant growth spurt through this distribution channel.
The Dry Shampoo Market Report offers the readers the following insight:
• Major trends, including environmental conservation, patented solutions, and globalization.
• Consumption patterns of each market segment in each region.
In-depth study of the factors (positive and negative) influencing the growth of the global Endobronchial Valves Market.
• Critical analysis of the R&D activities carried out by market participants to expand their production base in various industries.
• Thorough study of the impact of the market on different end-use industries.
Full access to this exclusive report is available at: https://www.factmr.com/checkout/4300/S
The Dry Shampoo Market Report Eliminates the Following Questions:
1. Which final consumption has the highest consumption rate and why?
2. Which regions are the market participants aiming for in order to gain a competitive advantage?
3. What is the growth forecast of the global market in the region?
4. What is the annual growth rate of the global market?
5. Which segment will have the maximum share of the world market by the end of the year?
And so on …
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Research Insight: https://www.factmr.com/report/4300/dry-shampoo-market
Content source: https://www.factmr.com/media-release/1133/global-dry-shampoo-market
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