In social media promotion, there are many factors that you should count on if you are to be successful. One of them is the region in which your target group lives. This factor influences many aspects of a promotional strategy, it defines which tactic you should choose, and in this article we are going to talk about Latin America specifically! The Latino audience is huge and you should take your chance to impress them. Let’s discover the range of cheap and effective methods to get lots of Instagram views for this place.
Respect the roots
Instagram is a very popular platform with Hispanic and Latin American users, and many international influencers are from Latin America. However, what sets her apart from all other international celebrities on social media is her clear and strong manifestation of her cultural and social heritage. To impress your target audience and gain views from Latin America, you should build your growth with a variety of cultural specs.
For brands, this is also a good way to increase awareness of the product – if it somehow aligns with Latin America’s cultural trends, users will show more buying interest. Customizing your brand message to suit your audience’s needs and preferences will help strengthen your connection with local consumers and get more benefits.
Know the difference
People from Latin America are often referred to as Hispanic audiences, but that’s not entirely true. The word “Hispanic” refers to the spoken language and Latino / Latina is a definition of place. But not all Latinos speak Spanish, for example, in Brazil they speak Portuguese. Many other countries have special dialects that influence and change Spanish.
In some contexts, the words Hispanic and Latino can be used interchangeably, but to avoid misunderstandings and negative reactions to your Instagram content, for example, check what language is spoken in the region you want to influence and create your content accordingly, to get more views and understanding.
Remember that there are Latin American people who live in other places like the United States. They usually refer to their historical origin of life rather than generalized Hispanic or Latino. In places with larger populations (Texas, California), the community often develops the local dialect, which influences the original Spanish language. Be careful when translating your content – it is better to get professional help than rely on Google’s translation expertise.
The Latina audience is generally known for being passionate and bright people. They like bold and juicy colors, and that comes from the nature that surrounds them – tropical birds, animals, and exotic flowers painting the landscape with flashes of light, often in contact with lush greenery. Many visual representations of Latino culture are associated with it, and as it evolves, Hispanic audiences become more responsive to them Combinations on social media.
- Mix bright accents in your content for more views.
- Keep the colors close to those found in or inspired by the local nature.
- Use Indian style decorative elements to locate your images.
- Get inspiration from famous things like the Brazilian Carnival or the Day of the Dead.
Make use of social issues
Unfortunately, Latin America suffers from many social and economic problems. And social networks are the way to give voice to these problems and to solve them. If you want to earn real respect and appreciation from a Latin American audience, make an effort to make their lives better. Many regions in Latin America suffer from poverty, so users would appreciate the organization and support of charity initiatives. For nonprofits, the best way to help is by becoming the voice of the people, announcing the problem, and getting the attention of the authorities.
Brands too can help by providing both charities and jobs for locals, both enhancing the company’s public image and helping the community and earning their gratitude and respect.
Take advantage of local holidays
Latin Americans have many holidays. Some share it with the whole world, like Easter, Christmas, Valentine’s Day or Father’s Day. On some holidays, however, there are other dates to celebrate. And there are many holidays that are specific to Latin America:
- Children’s day. The date changes depending on the region, but this is a very happy occasion for all Latin American children. On this day, they receive gifts from their parents and other family members. Retailers love this day because this is a second Christmas shopping spree. It is also noted that families can enjoy outdoor activities on this day.
- The good weekend. This holiday occurs on the weekend before the day of the Mexican Revolution. It was established by Latin American governments to stimulate economic growth in the region after the Black Friday experience.
- Day of the Dead. Latin localization of Halloween, this holiday comes from the national Aztec roots. Known for festive costumes, traditional activities, and cultural significance, this day is when the whole family comes together and prays for their ancestors. This is a day of remembrance and respect. A popular aspect of this holiday is calavera – a sugar skull adorned with flowers. On social media, this is a popular makeup model for Halloween.
Don’t forget the festivals!
Latin American culture is also known for being the most colorful and juicy Festivals that take place around the globe. For social media influencers and brands that want to use social networks to promote and get Instagram views, such events are a great tool for attracting and retaining audiences. Here are the famous festivals of Latin America:
- The Lord of the Miracles Procession, Peru. The history of this Catholic procession goes back to colonial times when a slave from Angola made a drawing of the crucifixion of Christ on the wall in Lima. This drawing has been preserved and glorified as the Lord of Miracles since the 17th century. The brotherhood of the same name carries the image along with districts of Lima, followed by devoted Catholics.
- Oruro Carnival. This festival takes place in Bolivia. This is one of the most attractive travel destinations in the country. Oruro is also known as the Dance of the Devils, due to the special dances and rituals performed during the parade, in which 20,000 dancers and 10,000 musicians in exotic costumes take part.
- This is a celebration of Peruvian culinary heritage and traditions that takes place in September. There, people can discover original local dishes like ceviche or cuy or try incredible fusion cuisine mixed with Chinese or Japanese style.
- Semana Santa. This is a localized Easter week celebrated in Guatemala. People wear purple robes in the parades and march through the streets, carrying floats filled with decorations for the occasion. This is the largest Easter festival in Latin America, which can only be compared to a similar event in Seville.
- Festival of the sun. And again we come back to Peru. The sun was the central figure in the worship traditions of the Inca civilization. In ancient times, the Incas celebrated this day with animal sacrifices. Today it is a bright and positive festival. The actor plays the role of the Inca emperor, who is carried through the streets by priests, dancers, musicians and street sweepers who drive away evil spirits with their brooms. The procession follows to the temple, where llama sacrifices are stalked (no llama is actually injured!)
- Flower festival. Unique carnival in the city of Medellin, Colombia. This is a 10 day event with competitions, fairs, concerts and the Silleteros Parade. Silleteros are farmers who grow flowers and compete in the beauty of their floral compositions.
To reach the social media audience in Latin America, any entrepreneur, company, or Instagram, Facebook, or YouTube influencer must understand the importance of the nation’s cultural heritage. Before embarking on a social media campaign to promote your profile, get views, you should explore the local history and cultural aspects that affect the daily life of the community. By celebrating the identity and dignity of the nation, you can gain influence quickly and effectively.