The festive season is just around the corner and for many brands this is the most important time of the year. This couldn’t be truer in 2020, it was a difficult year to say the least, and the holiday season is the perfect opportunity to make up for that.

For social media marketers, Christmas is a gold mine. When customers actively search for products online, it is a death wish not to make the most of the Christmas frenzy on social media. With that in mind, here are some of the top tips for social media marketing this Christmas.

Engage, engage, engage

It’s no secret that social media is all about engagement. I said it once and I’ll say it again, it’s called Social Media for a reason. For a social media marketing strategy to be successful, brands need to engage with their audience, and Christmas is the perfect opportunity to do so.

If you are already engaging with your audience, it should be easy for your brand to do. All you need to do is bring a bit of Christmas cheer into the mix. A little bit of personalization can go a long way and often lead to a more successful campaign.

Interacting with your followers should already be part of your social media activities. So in theory this should be a simple tweak. But if you’re not already engaged with your followers, it’s time to start!

Use unique campaign hashtags

After engaging with your audience, creating specific campaign-related hashtags is the best way to keep track of things. Not only can you find and get in touch with your followers, but you can also track the results of the campaign. Many brands use the vacation season as an opportunity to run a bespoke campaign. A unique hashtag is an additional element that will add to the success of your campaign.

Again, this should be part of your social media strategy year round. Christmas just gives you the option to get festive with your hashtags. Choose a fun and festive hashtag. However, make sure that it reflects your brand and the campaign you are running.

Try paid platforms

Many brands have run paid ads on social media to counter the decline in organic reach (we’re looking at your Facebook). However, for some, paid activity on social media is still an underutilized area. This can range from creating full advertising campaigns to simply increasing or promoting specific posts.

Ultimately, paid options are another string in your bow and ensure that your content has the widest possible reach. For many brands, Twitter has become a social media hub. However, it is not necessarily the ideal platform for finding new customers. This is where Twitter ads come in. One of the most useful tools available is the ability to promote already successful tweets to increase engagement and reach.

Run a competition or a giveaway

Running a social media contest or giveaway can be a very quick and easy way to improve your social media strategy. I will not go into too much detail here, as we have already covered how to run a social media contest and specially looked at run a contest on Facebook on the Browser Media Blog. As with the previous tips, however, Christmas is the once-in-a-lifetime opportunity to host a successful giveaway.

Christmas is undoubtedly an expensive time of year. Give back to your customers by giving them the opportunity to win. Running a contest is a win-win, very little cost, and will help increase your brand’s reach, increase engagement, and in some cases deliver a variety of priceless user-generated content.

Go big or go home

Christmas is a big festival, especially in a garbage year like 2020, so go big and enjoy the holiday season in everything you do. Use this as an opportunity to do a little spring Clean your social media profiles in the winter and make sure everything is up to date. Update your profile picture and header picture to something a little more festive, make sure your bio is up to date on any changes in opening hours during the holidays, and create tons of new festive items to share on social media . These are all small changes to what should already be part of your social media strategy, but they show your customers that you’re on the ball.

These tips should be part of your social strategy year round, but Christmas is a great excuse to try them out if you aren’t already using them. The main tip is simple, don’t be grinning and embrace the festive season.