Social Purchasing: New Age Social Media Advertising Tactic

Social shopping where social media meets e-commerce. Social shopping is also known as social commerce.

Users worldwide recognize and track online shopping modes in addition to traditional shopping methods. In this digital age, 93% of users worldwide have indicated that they check online reviews before buying any branded product or service.

The users and brands have often made use of various social media platforms to connect well with each other and make purchases. It has become important for brands to mark their presence on various social media platforms in order to easily reach them using their preferred platform.

In this article, we’re going to take a deep dive into the concept of social shopping, why your brand should consider it, how to use it, and the benefits of implementing a social shopping strategy.

Let’s explore!

Concept of social shopping

Social shopping is where e-commerce meets social media platforms. Social shopping or social commerce is the method by which brands are empowered to sell their products or services directly on various social media platforms.

90% of users worldwide follow brands or companies on social media platforms.

The concept of social shopping has changed a lot over a decade, and brands have derived benefits like improved conversion rates.

A social shopping marketing strategy was developed and implemented in order to reach and address the maximum target group via the platform preferred by the customer.

Prospects or users use various social media platforms such as Facebook, Instagram, Twitter and many more to check the ratings or recommendations on the brand’s products or services.

Selling products directly on the social media channels just hasn’t empowered brands.

Rather, users could also use social media platforms to share their experiences with the brand’s product or service.

Importance of Social Commerce!

With social selling or social commerce, you can not only sell products or services through social media platforms.

Rather, it is also about recommendations, reviews, direct interaction with the brand and much more. With the new add-on functions such as Instagram shop, Facebook shop and much more on various social media platforms, your users can purchase the social media platform directly.

It helps brands reduce the rate of friction and the cart abandonment rate when the user is shopping without worrying about it.

E-commerce sales and purchases are massively motivated by digitization. It is therefore important for brands to use social selling and take advantage of it.

On any social media platform, your customers can be anywhere on any social media platform. Therefore, it is extremely important to reach them on their preferred platform.

There are many ways to increase your brand’s sales and social shopping is one of the most widely adopted and cutting edge social media marketing strategies to bring new heights and growth to your business.

How to Use Social Shopping

You need to understand the importance of social shopping, especially for ecommerce brands. Social shopping is not a tough nut to crack!

If your brand is still not on social media platforms, the main thing you need to do is create a social media page for your business or brand.

If you’re already there, all you need to do is engage in the conversation of your users and create a buzz about your brand.

You can follow certain tips or tricks to get started with social shopping. These are:

  1. Support your customers on social media: If you are thinking of adding heights to your business, you need to empower your customers through social media platforms.

Join the discussions with your customers via the Facebook live chat option, Instagram DMs, or reply directly to their comments on the posts or feeds.

  1. Treat yourself to the discussions: To get started, or to improvise your social shopping strategy, you need to know the most important thing about what your customers think of your brand.

To get the most out of your social media campaign, you need to get involved in the interactions. If there are bad, ugly, or good reviews, you should always acknowledge them. This makes your customers believe in your brand and your product or service.

  1. Address your customers: More and more interactions help you acquire more and more customers. More customers mean more sales.

Social shopping is about prioritizing the interests of your customers and presenting the products accordingly. However, if you create and run a successful social media campaign, you can reach out to your customers and build trust and loyalty with your customers.

Users analyze a lot about your brand and product from the reviews your customers have posted or the user-generated content that you have posted on your social media page or any official website.

  1. Create and implement a strong social media strategy: Being on different social media platforms will not affect your brand or business results.

However, creating and implementing strong social media strategies will produce results for your brand. Rate and determine your brand’s strongest social media channel, add call-to-action posts or stories, get feedback from your customers, and improvise the customer experience.

This will help you set the clear goal and achieve it more efficiently.

  1. Mobile-friendly strategies: Users make maximum purchases on the go. Your users are constantly using their cell phones, and the alliance of social shopping and mobile is incredible.

Direct purchase options for social media are causing a stir with users. Platforms like Instagram have the “Buy Now” option to shop directly from Instagram itself, and the Pinterest “Buy” button has been immensely used by users on the go on their mobile phones.

Benefits of implementing the social shopping strategy

When your customers are satisfied and convinced with your brand and their products or services, they share and recommend your brand on various social media platforms or via their preferred social media platform.

If you haven’t discovered the business benefits of social shopping, I’ve made the list of variable benefits. Let’s explore:

  1. Steady growth of your brand admirers.
  2. The increased traffic to your website will improve your brand’s search engine rankings.
  3. Higher organic traffic and legitimate user interaction.
  4. It deepens the trust and loyalty of your customers, which also contributes to customer loyalty.
  5. Positive and higher return on investment.


Technology is not that expensive these days, and the various social media platforms have made people more connected and digitized than ever before.

Social media has become an important part of every user’s life, and people follow brands and companies on social media platforms on a large scale.

Add social shopping features or items to the bucket list of your social media marketing strategies. Do it yourself and take advantage of it.


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