With Easter just around the corner, you might already have some new seasonal marketing campaigns – but have you thought about SEO? During certain holiday periods, some keywords can perform much better than year-round. However, if you haven’t planned and tweaked your content in advance, you can be missing out on this valuable traffic. Here are a few tips to help you set your seasonal SEO strategy before Easter and upcoming holidays.
What is Seasonal SEO?
If you are unfamiliar with the concept of seasonal search engine optimization, you should know that it is a strategy that is used to increase traffic for a limited period of time. Your seasonal SEO strategy may focus on products or services that typically perform well in a given time of year. Or maybe your affiliate program has an offer that is only active during a holiday season. With the right optimization, these products or services can get the traffic they deserve.
How do you make it work for you?
Research your keywords
As with any SEO strategy, you need to make sure that you research your keywords carefully before making any major changes. The great thing about seasonal events like Easter is that they have been going on for years and the historical keyword data is there for you. We recommend checking out some Keyword Planner or Google Trends to make a list of the keywords that are performing well during the season.
Check your website
You may have spent a lot of time organizing your website to meet the needs of your visitors. However, once you have chosen a faceted navigation system, you need to think about the impact this will have on search engine optimization. When creating a system that will improve the browsing experience, you may need to consider issues that may arise, such as: B. Diluted external and internal link equity, cannibalization of keywords and problems with the crawl budget. Spending some time performing a site review can avoid these problems and ensure that your site is performing well.
Create seasonal landing pages
Finally, you should spend some time creating some seasonal landing pages. Not only does this give you a chance to naturally pick up some of the seasonal keywords, but it also allows you to send your visitors straight to the right page. If you’re using PPC campaigns this season, be sure to link the ads directly to the landing pages. Simplify the user journey and make it easier for Google to see the work you’ve done. There’s no harm in having some seasonal landing pages that you can broadcast live in due course.
There is still time to target some Easter keywords for your campaigns, although this may not work as effectively as you planned ahead of time. Remember that seasonal search engine optimization can be very useful in increasing sales over a short period of time. If you understand this correctly, you could see a surge in traffic on your affiliate website in no time.