Orlando, USA, March 24, 2021 (GLOBE NEWSWIRE) – Over 25% of the entrepreneurs surveyed said that social media marketing is more exhausting than scaling the mountain. Everest.
In a recent survey of 200 business owners and corporate CEOs conducted by Green Light Digital, over 25% said social media marketing is more stressful than scaling the mountain. Everest. In addition, nearly 17% said they are scared of even thinking about marketing, while 19% claim that social media is a tremendous waste of time. After all, 28% said that social media marketing costs more than it’s worth.
According to a recent study by the website WeAreSocial, “45% of the world’s population are now social media users: a whopping 3.5 billion people.” GlobalWebIndex reports that the average social media user now spends 2 hours and 16 minutes on social platforms every day .
While these trends indicate a growing opportunity for brands looking to market their products and services, this conclusion cannot stand up to scrutiny. As more and more companies invest money in social media marketing, the signal-to-noise ratio becomes more and more complicated. In addition, most people aren’t looking for products on social media. Instead, they catch up with friends and family and think more passively.
Last but not least, there is an inherent conflict of interest between major social platforms and the brands that use them for marketing. The main goal for platforms like Facebook, Google, and Twitter is to keep users busy on their systems. The more time that is spent browsing content, the more ads can be served. For them, maximizing the time on the platform is far more important than the actual ROI of individual advertisers.
“The truth is that what is good for Mark Zuckerberg is very rarely good for business owners in the real world. Trying to develop a sustainable social media marketing strategy is about as likely as the next quarterback for the Dallas Cowboys, ”said Dennis Lewis, CEO and founder of Green Light Digital. “It’s not surprising that so many entrepreneurs are frustrated with their marketing because the whole formula they were led to believe just isn’t true.”
Green Light Digital, developer of the meaningful marketing method, helps entrepreneurs achieve reliable and consistent marketing success by choosing not to play the typical digital marketing game. By combining clear and compelling messaging with cultivating a tribe of real fans, business owners reap long-term rewards.
“Almost everything that people are taught about marketing is not true and does not produce tangible results in the real world. This is why entrepreneurs are so frustrated. In my book The 7 Myths of Modern Marketing, I outline an alternative path that is not only more sustainable, but also far less stressful and resource-intensive, ”explained Lewis. A free download is available here.
About Green Light Digital
Most real-world business owners pour money down the drain every time they start a marketing campaign. Our powerful marketing methodology delivers consistent, waste-free results. Entrepreneurs will not fear marketing because they will cultivate a tribe of real fans who not only buy their products and services, but who do so with enthusiasm.
Name: Dennis Lewis
Email: Send an email
Organization: Green Light Digital
Address: 4700 Millenia Boulevard # 175-91711, Orlando, FL 32839, United States