A study by the American website builder and web hosting company Squarespace found that an online presence is high on the priority list for Gen Zs and Millennials.

Squarespace partnered with The Harris Poll to survey over 2,000 U.S. adults to find out what role websites play in everyday life and how memorable they are.

Among the many findings, the report found that roughly one in two Americans (49%) remember the color of a website better than someone’s eye color – and 71% of Millennials and 58% of Gen Zs agree.

Bask in online fame

Around 60% of Gen Z and 62% of Millennials believe that how you present yourself online is more important than how you present yourself in person.

Interestingly, the results also showed that Generation Z was more likely to spontaneously remember the last website they visited (43%) than their partner’s birthday (38%) or their social security number (31%).

In addition, almost half (44%) Gen Z and 39% of Millennials say they make a better impression online than they do in person, compared to 21% of Gen X and 8% of Baby Boomers.

“Americans crawl over 3,000 websites annually, and our research shows that the things we see online can make a more lasting impression than things we see in person,” said Kinjil Mathur, Squarespace’s chief marketing officer.

“That’s why it’s so important to have a well-designed presence for all of the things you do on the web.”

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