The Affiliate Advertising and marketing Podcast – Is web optimization Useless? With Judith Lewis

Previously in Season 3 of the Affiliate Marketing Podcast, Lee-Ann Johnstone A few industry experts have come together to discuss some of the current topics in affiliate marketing. This week she is accompanied by Judith Lewis to discuss the topic of SEO and provide some insights.

Judith is a renowned international speaker, blogger, author, trainer and digital media consultant. She has more than 24 years of experience and now leads her own consultancy. You would have a hard time finding someone more experienced to talk to on this subject!

Listen to learn more about:

  • How SEO can be the most cost effective channel we can use
  • New features are coming from Google this year
  • The Importance of Content Writing in Search Engine Optimization

[02:58] Judith discusses how SEO can be inexpensive despite the initial investment. She compares it to other paid partner search options.

[04:40] Lee-Ann and Judith discuss the importance of technical SEO for partners. In addition to the new website experience icon, Judith also goes into EAT and how partners can take advantage of it.

[09:00] Judith offers tips on some of the most important things Affiliates can do right now to improve their website. This includes optimizing images, using lighthouses, and more.

[14:05] Lee-Ann and Judith discuss the importance of content in search engine optimization. Judith explains how advanced Google is in recognizing good content.

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We’ll be adding new episodes as we continue our 3rd SEASON of Affiliate Marketing Podcast, which will feature guests for insights into SEO, social media, paid advertising, social selling, and more!

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