In today’s world, websites are all about performance, not just in terms of page load time, but also in terms of the ease with which users can find the information they need.

A website that prioritizes User Experience (UX) can guide users to relevant information with as few clicks as possible while providing a friendly “journey” for your website visitors.

Your website strategy will determine whether your digital marketing campaign will succeed or fail. Because of this, it’s important to follow web design best practices. Here are the web design pros and cons that will help you create a user-friendly website.

Do the following: Use minimal color combinations

The colors on your website should represent your brand, complement the content, and visually entertain visitors. Avoid randomly choosing colors based on personal preference. Think of the brand and your customers rather than the competition. If you have a primary color in mind but have no idea how to create color schemes, an automated color scheme generator will help you expand your palette. An excellent WordPress web designer can also help you choose a suitable color theme for your brand and make your website more cohesive.

Not: Use too many colors

Excessive use of color can lead to an uncoordinated website design. Color can have a significant psychological impact on how audiences perceive your brand. As a rule of thumb, if you’re unsure of how many colors to use, limit your design to a maximum of three. When working with a branded palette, a website will look more cohesive when the built-in colors are balanced.

Here are some things to do: Improve the site’s aesthetic appeal

Since people think visually, images are convincing. You can incorporate images into your web design as long as they are visually appealing, high-resolution, and not pixelated. Make sure the images you choose reflect your company’s personality. Don’t forget to incorporate textures and gradients into your design to enhance its visual appeal.

Don’t: Use exaggerated images

If there are too many graphics in your message, it will be watered down. Use them sparingly and efficiently. Remember that search engines struggle to decipher photos. So don’t use them to use text to express what you can. If you want to use a background image, keep the size less than 1MB. Large images slow down your website’s loading speed.

Do the following: Make your website mobile friendly

The highest quality is the responsiveness of the website. With the official introduction of Google’s mobile-first indexing algorithm, a good mobile presence is more important than ever. The basis for an effective user experience design is to ensure a consistent user experience on all devices by providing them with the same content whenever possible. In addition, it is important to make sure that the elements look natural and work properly on different screen sizes. The easiest way to spot these problems is to get your hands dirty and test the webpage either on a phone or from the inspect tab in your browser.

Not: Make people wait for your site to load

Fast page load times are becoming increasingly important as more people access websites on mobile devices. When someone visits a website, they may not be connected to a super fast Wi-Fi network, but to 3G in the middle of nowhere. Many factors affect the speed of your website, including your hosting service, cache mechanisms, and file size. Using Google’s PageSpeed ​​Insights tool, which has recommendations on what optimizations to do, is an easy way to conduct a site review.

Do: Produce precise but engaging material

Nobody these days has the attention span it takes to read every word on a website. Individuals often rely on search engines or images and videos to keep them online. This is why less is better when it comes to website text. When delivering your message, your content should be bold, concise, with just enough bite to make an impression. In addition, shorter pieces of content on mobile devices that outperform desktop computers in market share perform better. A website that communicates effectively with minimal copies is meant to be successful.

Not: Cram websites with ads and banners

While this does not apply to all websites, it is a fair generalization to follow. When users visit your website, they expect to see your content, not pop-up ads for articles they are not interested in. If your website is an ecommerce website, avoid inundating visitors with ads that are more likely to irritate than assist.

Bring away

If you follow these web design guidelines and prohibitions, your website will become more professional and it will be easier for you to convert visitors into paying customers and customers. A thorough review would result in a visually appealing, easy-to-use website that will help the company achieve its goals.