Social media has become a huge part of everyday life. From connecting with our colleagues and loved ones to entertainment and information about the trends and happenings in the world. It is estimated that 4.33 billion people worldwide are active on social media. That is more than half of the world’s population. If you are looking to move forward in your career or get results for your business, it is time to take full advantage of the benefits.

Social media marketing is more than just a Facebook or Instagram account. To help you better understand its features and develop the right social media strategy, sign up for social media marketing courses. These are not only for those involved in marketing and advertising, but also for entrepreneurs. Those interested in a career change should also check out social media marketing as it offers many financially rewarding opportunities. Here are the best Coursera courses of 2021 that can get you started.

Offered by the University of Illinois and taught by industry experts, this six-course specialization focuses on the latest digital marketing skills. It examines the latest findings and theories in digital marketing and covers important topics such as digital marketing analysis, social media marketing and search engine optimization. The Digital Marketing Specialization course provides you with the right tools and techniques you need for web analysis and measuring opportunities and challenges in new media. It will also give you a deeper understanding of data collection and analysis for marketing purposes, as well as the structures and intentions of online consumer activity.

Register here for free on Coursera.

Facebook marketing courses on Coursera offer a Facebook certification upon completion. Photo: Austin Distel // Unsplash

This professional certificate is a six-course program taught by Marketing Director and Entrepreneur Daniel Kob and one of Coursera’s best instructors, Anke Audenaert, CEO and Co-Founder of Aptly, Adj. Professor UCLA Anderson School of Management. The curriculum is intended to be a stepping stone for your career in social media management. You will learn the basics of creating an online presence, creating and managing posts, building a fan base, creating and managing social media advertising campaigns, and evaluating marketing results. You will learn digital marketing skills and receive useful social media tips to use for your job or business. Upon graduation, you will receive both Coursera and Facebook Digital Marketing Associate Certifications, as well as access to the new Facebook Certification Career Network where you can look for your next job.

Register here for free on Coursera.

This 5 week course at the University of Sydney is taught by Dr. Jonathan Hutchinson, lecturer in online communications and media, teaches. In this course, you will focus on the darker side of social media and how to create a safe space for everyone across multiple platforms. The first week begins with an introduction to social media concepts including their social and self-representational aspects. The Ethical Social Media course also examines social media users, their approaches and motivations. It also shows organizations in social media and their exploitative actions, how to analyze social media data and how to standardize ethics in social media.

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The Viral Marketing course on Coursera shows you how to recognize trends and use them to your marketing advantage. Photo: John Schnobrich // Unsplash

This 4 week course from the University of Pennsylvania is taught by Jonah Berger, Professor of Marketing at Wharton School and author of the best-selling book, Contagious: Why Things Catch On. This course focuses on the key concepts of marketing and gives you the skills necessary to identify and effectively use a potential viral idea. The course also examines how social influence affects consumer behavior, the power of word of mouth, and how you can maximize your social network.

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This specialization will help you establish your brand and expand your audience online in a total of five courses. The Social Media Marketing Specialization is offered by Northwestern University with Randy Hlavac of Northwestern University and CEO of Marketing Synergy, Inc. and is constantly updated to reflect new trends and concepts in social media marketing. You will get the right tools and training in social analytics to become a social media influencer. You also get the resources you need to build a complete social media marketing strategy from start to finish.

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This 6 week course is offered by Rutgers, the State University of New Jersey and taught by his own Rutgers Business School Executive Education instructor Greg Jarboe. Profit organizations. You will learn how to apply the two-step communication model when creating your social media influencer strategy. Engage industry experts with an active following so you can achieve measurable business goals. The course requires a final project in the form of a pitch deck for your strategy. This is to prove your new skills and competencies for future projects for potential employers and customers.

Register here for free on Coursera.

firmbee-com-jrh5lAq-mIs-unsplash In the content marketing course in Coursera, you will also learn how to analyze and measure the effectiveness of your campaigns and strategies on social media. Photo: Firmbee.com//Unsplash

Working with the University of California, Davis and taught by Sonia Simone, Chief Content Officer at Rainmaker Digital, LLC, this course teaches the core strategies needed in content marketing to attract and retain customers. In this 5-week course, you will learn to create, streamline and implement a content marketing strategy, as well as to analyze and measure its effectiveness. It will also help you establish your brand through content marketing, develop a framework for strategic copywriting, and create engaging copy.

Register here for free on Coursera.

This 4-week course is offered by Facebook and taught by Coursera’s top teacher Anke Audenaert. It teaches you the critical skills you need to create and manage content. The course will get you in the right direction for establishing your brand and creating effective social media posts. In terms of managing your social media content, you will learn how to set up an efficient social media calendar, manage and moderate your posts, analyze results, and build a social media presence. It requires a real application through a final project in which you apply your new knowledge and skills in content management.

Register here for free on Coursera.