The only way to introduce your company to a wide audience is to create an extremely attractive and functional website that becomes an online business entity. It helps viewers find your business through online searches, familiarize themselves with, and even engage with, your business and brand to reach their search goal. As more and more consumers look for resources online to meet their needs, high online visibility of a business is a prerequisite for bringing it to consumers’ attention.

Building attractive websites is the first step in bringing consumers closer to your business and getting them interested in exploring the website. The next step is to keep viewers interested so they can spend a lot of time on the site and have more opportunities to engage with your business.

Websites are vital to generating online engagement in order to generate leads and conversions that bring in revenue. Hence, a lot depends on website design that can lead business to success or failure. Creating beautiful websites is not enough if there are no capabilities to support all-encompassing business activities such as the websites created by Online Impact 360.

In addition, websites help in making the most important first impressions that influence the viewer’s perception of your business and that come from website design. Since most of your company’s credibility depends on website design, it becomes an important factor when planning an online marketing campaign.

The website design conveys the personality of your brand. In order to increase attractiveness to your audience, you need to adhere to the 7 design principles to achieve the desired level of appeal.

Maintain visual hierarchy

The attractiveness of a website depends on how well you maintain the visual hierarchy. The principle of visual hierarchy requires you to establish a focus of the design, an area where you want viewers to pay maximum attention.

So, first, prioritize the various design elements like size, color, contrast, direction and alignment, texture and style, white space and repetition by relating them to your business goals so that viewers can take a look. Then, by skillfully manipulating the design elements, you can ensure that people are paying attention to things the way you want them to.

Keep it simple

Keep the design simple to create powerful designs that will make a strong and long lasting first impression. In this regard, follow Hick’s Law, which suggests that offering more choice to viewers will only prolong the decision. When viewers have too many options, it becomes difficult for them to navigate the crowded place.

If you have too many products to showcase, instead of all of the products on the home page, use a filter and display it prominently so that users can effectively narrow their searchers and make quick decisions.

Follow Fitt’s Law

The user experience is most important in web design. Always try to provide the best user experience. When designing websites, keep in mind that you need to make the website easier for users to navigate. Read Fitt’s Law, which takes into account the time it takes users to move a pointer to the target, e.g. For example, move the mouse from one point to the next that you want to click.

By dividing the distance to the target by the size of the target, you can determine the time it takes to move the mouse. When both parameters are high, the time required is higher and users feel compelled to act. Maintaining the correct ratio between the on-screen buttons for screen size should help find the sweet spot.

Look at the viewing pattern of images

By strategically placing images, you will get maximum attention. However, to understand how to properly place images, you need to consider how viewers move their eyes over an image in a defined way. Divide the image into four quadrants and number 1,2,3,4 starting with the upper left quadrant and moving clockwise.

The eyes move away from the first quadrant when viewing images with the maximum amount of attention given to the first quadrant (41%) and then 20%, 25%, and 14% in the remaining quadrants, in that order. The knowledge is intended to help designers position content / images according to importance by choosing the right quadrants.

Facilitate viewing at a glance

Good design is based on the six pillars of a good figure, closeness, resemblance, continuation, closure and symmetry. All of these parameters help to create a complete picture by assimilating the different parts of the design so that the viewer has a comprehensive view of the assembly and can quickly find the element he is looking for at a glance.

Thus, by properly synthesizing the elements, it is possible to create an excellent design for the website that is very appealing to the viewer not only for its aesthetics, but also for the pleasure of easy viewing.

White space

While too many design ideas seem very inviting, use them selectively to avoid overcrowding, which can create distraction and spoil the design. Remember, your goal is to keep it as simple as possible. It is better to leave enough white areas in the design to take the strain off the eyes and help focus on the crucial design aspects. If you leave enough white space, you can create a clean design that communicates the message. Use images wisely to ensure the right balance in the design.

Provide minimal but useful information

If you adhere to the principles of maintaining design simplicity, you need to be careful to include as little and essential information as possible for your purpose of getting the message home. Avoid bombarding people with too much information to digest and causing confusion.

Spread the information over multiple pages to avoid overloading the information on a single page. Instead, provide precise and valuable information on the landing page / start page that is sufficient to describe your company in the best possible way.

While there is some overlap, you need to use every step to create the most effective web design.

Published on May 12, 2021