Meeting someone for the first time can be a little tricky. You treat and interact with them based on who you think they are.
Then you spend more time with them and it turns out they weren’t what you thought they were all along. But by then, you’ve already done and said some things that you would not have liked to have done.
They know what they are saying: the first impression is the last. Unfortunately, most people automatically make assumptions about someone the first time they see someone. This affects their relationship with them and depending on what impression it is, it can be positive or negative. This applies not only to people, but to other things as well, including companies and brands.
What is web design?
Web design refers to the look and feel of websites that are displayed on the Internet. Usually it relates to the user experience aspects of website development rather than software development. Previously, web design focused on designing websites for desktop browsers. However, with the advent of various gadgets and technological developments since the mid-2010s, design for mobile and tablet browsers has become increasingly important.
Web design creates the general appearance when using a website. It involves the process of planning and creating the elements of your website. From the structure and layout to images, colors, fonts and graphics, web design ensures that your website visitors can easily understand and go through the website, to the best of their knowledge and belief.
Importance of web design
Web design plays a huge role in the business relationship with website visitors. How you plan and create your web design is important affects how your audience perceives your brand. Depending on the impression you make on them, your web design may either make them stay on your side and learn more about your business, or leave them for one of your competitors to have. Good web design will help you grab your leads’ attention and keep them on your side.
As the number of web development companies increase, they offer services that allow you to build a website yourself. However, if you really want to make an impression on your website’s visitors and audiences and want to customize them to favor your goals and strategies, professional help can come in handy. Different large and well-known companies are searching for and hiring their own digital marketing consultant to ensure their website visitors have the best experience with the website. Looking after someone on their own can definitely be of great help as they are experts and have more knowledge about them.
Web design SEO relationship
Associating your website with keywords that apply to what your target market is looking for is good SEO practice. It is important to incorporate SEO into website design so that users can properly interact with a website. Valuable and high quality links and keywords should be implemented in a website, as well as regularly update these links to stay relevant. It is important to consciously and actively position content in such a way that it increases its visibility in search results.
You need to think long term when approaching web design with SEO in mind. Design trends come and go and can be replaced with new ones in the blink of an eye, but your brand and online presence will and should last longer. Focusing too much on design trends can be problematic, but you also don’t want to completely ignore the current styles.
One of the latest trends in web design is parallax design. It’s the design that has a single page that appears to go on forever. Website owners prefer it because it keeps users busy and users like it because they can continuously scroll through content. However, they are spreading the keywords of an entire website over a single URL, which can cause problems in the future.
On the other hand, there is a responsive website design. With this type of web design, the user can access your website with different devices and screen sizes. With the future of internet search moving towards mobile, search engines are rewarding websites that invest in responsive design. Not only does this reduce the risk of having two websites, but it has also been shown to reduce bounce rates.
As you can see, a website is not just a website where you can store and leave all information and content about your business. Don’t expect your visitors to stay on a website and get engaged if you don’t even make the effort to make them interesting. Put yourself in the shoes of your website visitors and audience. Ask yourself how to make your website more accessible and understandable while also making it visually appealing as this can have a serious impact on your business in the long run.