Website visitors take approximately 0.05 seconds to form an opinion about a website. That’s an insanely short period of time, and depending on what they think, the website visitor can either stay or bounce off before even browsing the website.
We all agree that 0.05 seconds is barely enough to read anything on a website. Therefore, the first impression is almost always based on the visual. In other words, it is based on how the website is designed and built. This shows how important web design is to any business.
In addition to a good first impression, good web design is also crucial for the following reasons:
1. It affects the brand’s reputation
People can tell how reputable and reputable you are as a brand by the look and feel of your website and how it is performing.
An engaging and responsive website shows off a brand that cares about their customers. Visitors will know that you are committed to delivering the best digital experience. They will stay close and review your services. Most of them will come back every time they need something you have to offer.
On the other hand, a poorly designed website shows a company that cares no less about their online customers. Such a design can cause customers to question the credibility of your business. This has a ripple effect that leads to low website visitors, high bounce rates, and poor conversions.
2. It creates brand consistency
Your website is an extension of your company. Good web design promotes brand awareness and awareness. It ensures that users are aware that they are dealing with the real company. This is achieved through uniform logos, fonts, color variations, etc.
Unless you create a high quality website that instills trust and confidence in users, you will always find it difficult to build your brand.
3. It supports your SEO efforts
Web design is a crucial element of onsite SEO. A poorly designed website will have a hard time ranking in search engines. Because of this, web designers and SEO agencies encourage companies to get the design right on the first try in order to smooth their SEO efforts.
The perfect example of this is optimizing a website for mobile devices. If your website design is not mobile friendly, you will struggle to appear in search engines. Platforms like Google currently use mobile-first indexing and ranking algorithms. These algorithms make it harder to crawl your website, which ultimately affects its ranking.
If you’re struggling to optimize your website for mobile devices, consider partnering with experienced web designers. These professionals will use their expertise to get the best results. As the specialized team at Envisage Digital explains, good web designers carry out a needs analysis and optimize your website so that it works optimally on all devices. This ensures that all of your customers regardless of their devices have a great experience scrolling through your blog, company website, or ecommerce site.
4th It increases your competitiveness
Countless studies have shown the effects of web design on leads, conversions, brand reputation, etc. Hence, all companies try to provide the best user experience for their customers.
If you’re the only one with an unprofessional website, visitors will bounce off your pages before converting. That’s if you attract visitors at all.
You have no choice but to build a great website for your niche. This is the only way you have a chance in the incredibly competitive digital world.
5. It improves the customer experience
A great website gives all visitors a great experience. They find the answers they want and buy the products and services they need. They also have an easier time interacting with you or getting your contact information when they have problems.
6th It saves money
Badly designed websites have little to no chance of success. When you save money on web design, you pay a heavy price in terms of rankings, traffic, and conversions. In the end, you will find that the few hundred dollars you save building the website were never worth it.
The worst part? You still have to spend money to repair your website. If you get your web design right from the start, you will save yourself unnecessary expenses in the future. You should know that some users will never return to your website after a bad first experience. What this basically means is that your attempts to fix the site may never be enough to bring some customers back.
The design of your website has a profound impact on your company’s reputation and revenue generation. Because of this, make sure you are getting the absolute best web design. Your brand and your customers deserve it.