Published Friday, February 12, 2021 10:31 a.m.
Join the 100,000+ AFP followers on Facebook
Buy a subscription to AFP | Subscribe to AFP Podcasts on iTunes
News, press releases, letters to the editor: firstname.lastname@example.org
Advertising inquiries: email@example.com
Keeping up with the trends is an essential aspect of website design and development. However, it is not always beneficial to follow a trend just for that reason.
A website design is indeed the most effective factor in grabbing the user’s attention. However, the main goal of the website should be to provide an overall positive experience. So let’s dive into the future aspects of web design that developers need to pay attention to in this day and age.
SEO and keyword research have been and will continue to be the main elements of website development and design. However, SEO strategies have evolved significantly to keep up with the changes in Google’s algorithm.
Hence, developers need to apply the latest SEO techniques to improve website ranking. For example, if the company is based in Long Island, developers should use localized keywords instead of generic keywords. Designers can still use DMA filters to get keyword data, but this may not be ideal for new businesses.
For example, developers at a Long Island web design company shouldn’t target keywords based in New York if the website is for a new business based in Riverhead or Southampton. Instead, they should target more location-specific keyword data in order to rank higher in the local market and incorporate that into website design.
Accessibility of websites is not only a trend these days, but also a legal requirement. Several company websites have been the subject of accessibility litigation in recent years, including some well-known names like Domino’s Pizza, Beyoncé, Netflix, and many others.
However, the legal requirement is not the only reason why corporate websites need to be accessible to people with disabilities. According to the CDC, nearly 61 million Americans live with some form of disability and 12.3% of the American population face Internet access challenges.
This means that developers can attract a large part of the market segment by making a website accessible. Studies have also shown that a large segment of the American population prefers to buy from companies that have a social attitude and demonstrate inclusive business ethics.
Most people claim that they prefer to be served by a real person and physical location. However, when it comes to getting support on a website, the majority of the American population are more satisfied with the chat option. Businesses have been using chatbots for a while, but the technology has advanced significantly over the past year.
The demand for online help is increasing as most consumers have switched to buying things online. In addition, most companies had a shortage of customer service agents, which led to an increase in the use of chatbots. Developers need to ensure that chatbot customers get the same amount of attention they get from a real person.
Chatbots should be able to resolve the issues as quickly as possible and maintain these records. Many designers have also started using chatbots to help visitors find the information they need on a website.
Use of APIs
Developers have started using Application Programming Interfaces (APIs) to design complex functions with ease. APIs help designers and developers create complex programs without having to write the code from scratch. There are several other uses for using APIs for website development, such as:
- How to edit the documents that are loaded into a browser with DOM.
- To get updated data from the server and make a website more responsive.
- Used to play audio or video content on a website.
- How to create 3D graphic elements on a website.
- Send notifications to the user.
- Saving data on the client side for page restores and offline use.
These are just a few examples of what developers can achieve with APIs. A wide variety of APIs are available to developers that they can use in web browsers for various purposes.
Cybersecurity with AI
Artificial intelligence and machine learning have become critical technologies for developers these days. AI can analyze multiple events and identify cybersecurity threats faster. Developers can use AI-based programs on websites to reduce risks and improve protection against malware, phishing attacks, ransomware, and other malicious code.
Cybersecurity programs are extremely useful for websites that store sensitive information, such as a customer’s personal or financial information. Because of this, developers often have to use AI security programs on websites such as e-commerce, banking, stock trading, and many others.
While the visual aesthetic of a website design can help attract users, several other factors can deliver an overall positive experience. Designers and developers should keep pace with these trends as well as they pave the future of web design.
Story of Bitan Mukherjee