Starting a business and finding customers was just the beginning of your journey as an entrepreneur. Once you’re finally on your way, it’s time to focus on expanding. Depending on your needs, you may want to hire a full-time employee or an SEO freelancer who can drive traffic to your business. If you’re looking for an easy way to use SEO to increase sales, here are some reasons to consider hiring an SEO freelancer.

They are seasoned professionals

One reason you may be reluctant to hire is because you never really know who you are hiring. They are not affiliated with any known company and are not contractually secured unless they are offered. Freelancers who specialize in SEO are trained professionals even though they do not have an official affiliation. Many of them have college education related to self-taught. You understand the complexities of SEO and how to properly implement it.

Freelancers save money

Compared to full-time or even part-time workers, freelancers are easier to hire and usually cheaper. When you hire an employee, you need to implement their salaries, the services you offer and their training. You must provide a W-2, which means you are responsible for deducting tax from your wages. People who work freelance usually charge by the hour. In the case of SEO, these types can go as high as $ 70 an hour or more. Some may be willing to go deeper, but it depends on the situation and the length of the gig. If you need constant help, many freelancers agree to a lower tariff.

Background checks need to be mentioned. Since freelancers are essentially third parties, it is important to know who they are and what qualifications they have. To make sure that you are hiring the right person, you need to acquire their portfolio. A freelancer portfolio should have at least two or three other companies they’ve worked for or show examples of their SEO knowledge. When hiring a freelancer, you need to provide them with a 1099 or NEC. This is the tax form that freelancers use to report their earnings to the IRS. Compensation in excess of $ 600 must be reported to the IRS. Even if you pay someone $ 601.00, you’ll need to provide a 1099 or NEC.

You have increased the availability

Another benefit of working with a freelancer is increased availability. Unlike traditional 9 to 5 workers, freelancers can usually work whenever you need to. When looking for someone to hire, you need to focus on your keywords as well. Freelancers are also known as contractors. Using a contractor to improve search engine visibility will help you with your search. Additionally, they can implement intentional search engine optimization to drive traffic to your website and potentially increase your sales in the process. When implemented properly, SEO can lower marketing costs and increase organic traffic for your business. Make sure everyone you hire has the skills they need when it comes to SEO and all of that inner workings.