“Content is the soul and SEO is the body. Both cannot work separately. “
SEO expert and senior marketing research manager, Semrush, Fernando Angulo, redefines content marketing as relevance and relationability.
According to Fernando, SEO is the foundation of what needs to be done next. Whether you want more visitors or want to increase your funnel conversions, SEO is the game changer. For example, if your article shows up on page 1 of Google in the snippet area, you will likely attract more visitors. And why is that This is because of the trust they place in Google, other readers, and ultimately your brand.
“95 percent of Google’s algorithm changes are related to content marketing, not SEO,” he says.
So when Google introduces something new to its search mechanism, three main things move it: How good is the published content? How relevant is it? And how quickly it is pushed into consumption.
Your quintessential SEO checklist from an SEO expert:
In an effort to help marketers optimize their content marketing efforts, Fernando presents a 5-point checklist for SEO in 2021 and beyond. The list –
● Keyword search
● Topic research
● technical SEO
● Content on the page
● Offpage SEO
Angulo believes brands can have a disruptive impact on users’ minds if these pillars are well cemented.
Steps to Building a Robust Content Marketing Strategy:
Semrush follows the 80-20 content rule: 80 percent of efforts are devoted to marketing valuable content, while 20 percent is dedicated to creating new content. Here is a step-by-step approach to content marketing:
● First, design your content plan with your audience and their journey in mind. You want to define the goal of the content, to hit the nail on the head.
● Next, position the service you are promoting. If the product is strong enough, you have no problem promoting it.
Third, highlight the most specific features that solve your users’ problems. By highlighting the most important features, you showcase the particular value of the content and indicate why it needs to be read.
● After all, it all boils down to the business – indicate how certain content adds value to your business offering.
The future of content marketing
Whether money transactions, education, news or food, everything is digitized. Socialization takes place on apps, and such a digital implementation only costs data!
Fernando implies that AI could be used to create content and track its progress. He says the amount of data available is generous and that AI can work wonders!
With AI, user actions and behavior can be tracked so precisely that sending personalized content can now be child’s play.
He also mentions that voice search is becoming more advanced and having conversations like a friend next door. He advises not to see AI advances as a substitute, but to use them in the long term for the benefit of the creators, which opens new doors for content marketing.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)