CALGARY, AB, FEB. 3, 2021 / insPRESS / – Trufla has released a new feature on its truWeb platform that allows users to view updated insurance review data live on their website. This feature draws search engines’ focus on structured data, frequent updates, and relevant information such as price.

The aggregated and anonymized data platform enables the user to access price ratings in any city, province or area.

“The truWeb data module is the next step in helping brokers to be at the top of search engine results, which of course will lead to more leads and sales,” says Sherif Gemayel, CEO of Trufla Technology. “Distribution is the lifeline of any business and Trufla continues to focus on increasing the sales and profitability of our brokers.”

“SEO is a long and tedious process that spans many different areas, including off-site and on-site optimization. This data module allows brokers to create variables for use on their product pages, resulting in unprecedented search engine results. The results we’ve seen so far have really blown us away, ”said Dave Duncan, Trufla’s vice president of digital strategy and operations.

“Insurance tariffs are one of the most searched for phrases in both Canada and the US. That’s why our team spent a lot of time building the data module. We knew that if we could create a database where we could constantly update pricing data, search engines would prefer and use that content, and we were right, ”added Duncan.

Since the beta version of the data module late last year, Trufla has noticed that web pages rank higher for users of the data module. The rankings include inclusion in Google’s extensive snippets, which are listed in the Google results as the most trustworthy and most up-to-date answer to user questions.

The data module focuses on auto insurance rates across Canada. It is currently one of the most searched criteria in search engines. Over the next 60 days, users will be able to access data for additional insurance products, including home, condominium, rental and recreational vehicles.

For more information on the Trufla data module, please contact:

Thomas berry
Account Executive

About Trufla technology

Through broker for broker, Trufla combines the real-world insurance experience with technology to create tools that enhance the broker channel. With nearly 200 clients around the world, Trufla’s goal is to be the technology that enables brokers to better compete and grow in an ever-evolving digital landscape. The Trufla product suite includes a mobile app and a portal for customer service and customer loyalty, lead management to increase sales and optimize ROI, and truWeb, a web platform designed to provide more leads for referral. With over 70 employees specializing in insurance, web development, AI, app development and UI / UX, Trufla is quickly becoming one of the leading insurtech providers in Canada. Further information can be found at