Lintas Live, the MullenLowe Lintas Group’s first digital PR agency, has won the social media marketing mandate for Turespaña in India, the official government organization that represents Tourism Spain worldwide.

Lintas Live will be responsible for managing the entire virtual community surrounding Turespaña’s social media accounts in India, including content development, crisis management and online reputation management.

The agency will bring its experience in the travel and tourism sector along with its cultural newsjacking approach to identify and leverage conversation hotspots, creating a unique voice for Turespaña on digital platforms.

“We are very pleased that we have won such a respected tourism organization like Turespaña as a representative. The post-COVID world will challenge previous notions, especially when it comes to the travel and tourism sector that needs creative and digital-first strategies, ”said Ameer Ismail, President of Lintas Live, MullenLowe Lintas Group.

“Lintas Live has demonstrated an understanding of the industry with our years of experience in the hospitality, aviation and other tourism organizations. We have successfully combined creativity and digital thinking through our ideas and will try to expand our communication in order to position Spain as a preferred travel destination. “

The agency won the account after a pitch with several agencies.