Our host, Loren Baker, is accompanied by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insight and everything you need to know about conducting a successful SEO audit. What distinguishes a website? Are you – or your customers – trying to make your presence known?

With Joe’s extensive experience working with the world’s largest Fortune 500 companies and Silicon Valley startups, strategy development and in-depth SEO analysis are what he is looking for.

In this episode, Joe clears up often forgotten SEO audit topics such as: How to recognize your limits, have a strategic vs. tactical mindset, establish best practices and much more!

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Watch or listen to this insightful episode to aid you on your SEO journey! Don’t forget to subscribe, leave a five star review, and share to help more entrepreneurs improve and grow their business.

  • 0:00 Introduction of the host
  • 0:20 Reminisce
  • 1:43 Does Joe use Ahrefs?
  • 3:05 When Joe started SEO
  • 4:14 Who is Joe Hall?
  • 7:52 Dealing with customer websites
  • 13:01 Truth About Tools For Auditing
  • 5:15 PM Strategy for Getting Customers to Do an SEO Audit and How Talking to the Developers Gives More Skills and Recognition
  • 25:35 Joe’s Marketing
  • 28:19 Thoughts on redirects
  • 34:16 Prepare a diversion plan
  • 42:30 Joe’s thoughts on the summer of core updates
  • 48:10 aggregate KPIs
  • 54:39 ​​Changes in how SEO roles and AI are performed
  • 1:00:23 SEO’s energy optimization

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