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It’s not enough to just join a Facebook group or other popular social media site to target specific audiences for your product or service. You need to dig deeper into your news, and that means keyword research and optimization. This is a fancy way of saying, on a very basic level, that you need to use terms, phrases, hashtags, and words that represent your particular brand and correspond to what potential buyers are looking for when they go online. Make sense?

EWR Digital Enterprise SEO: “For many beginners and even relatively experienced non-beginners, the gray area between posting social media and using search engine optimization can be confusing. When trying to build a brand and sell products on your social media (and it helps to have a large following on Facebook, Twitter, and Instagram), here’s a question you need to ask yourself: what can you do to optimize? Your social media searches and posts to bring your brand and products to new potential buyers? ”

Back in the days when people were looking for a solution to a problem, they usually used google to find the answer. At the same time, they used social media more as a platform to post random photos of their latest meal or vacation destination. For example, Facebook or Instagram were not necessarily viewed as search engine optimization tools.

But all of that has changed since SEO consultants and professional digital marketing firms work with everyone from publishers to fashion retailers to help them find social media websites for their SEO keyword research and branding potential, too use. In addition, there are numerous social media tools that you can use to optimize your strategy. That said, here are some effective ways for you to use social media for keyword SEO research.

Facebook ads

When you’re ready to spend a few bucks, you can take advantage of Facebook ads that can target your specific social media audience (Amazon writers trying to move their books do the exact same thing with Amazon ads) . Facebook advertising targeting can get as specific as you want. For example, you can optimize your advertising campaign to take into account the age, interests, gender of your target audience, their worldwide residence, their language, their entertainment tastes (books, films, music, etc.) and even their relationship status.

This means that with the help of Facebook ads (and Amazon, Instagram and YouTube ads) you can identify not only your existing target audience, but also potential target audiences. Your promotional messages need to speak to the potential buyer in a way that makes their life easier and / or better.

Maybe someone is bored on Facebook and has already seen all of their favorite shows on Netflix. You may not realize it yet, but what you are looking for is a new and different experience to pass the time. But then they see a Facebook ad for a new book. The messages in the ad solve the user’s problem. You’ll click the ad and say to yourself, “Instead of looking for a new Netflix series this weekend, I’m going to read a great thriller from a new writer.”

A restriction. Advertising on Facebook or other social media can be expensive. There will be periods of trial and error where your bank balance will decrease every time a prospect clicks your ad (you only pay for clicks, not views). They only make money when they click the ad and then buy. This can cost time and money. It may also require some serious tweaks to your ad messages before your ads start turning into a profit.

Twitter trends

Twitter is viewed as a news source by many users. However, by carefully looking at the conversations that are directly related to the news topics, you can access the specific details that are of particular interest to your audience. You can even cut and paste their exact language into your own messages and / or retweet their message. What you want to do is engage with your audience and potential audience.

You should also learn to use effective hash tagging to further optimize your Twitter presence. For example, Tesla and Space X’s Elon Musk recently used a single hashtag, #Bitcoin, which not only drove the Twitter crypto audience into a frenzy, but also skyrocketed the price of the popular cryptocurrency. Ironically, Musk’s use of a Twitter hashtag became one of the top ten Twitter trends that evolved not only the Musk brand but also the branding of the cryptocurrency. In other words, the news didn’t create the twitter hashtag, but the twitter hashtag created the news.

Instagram hashtags

Instagram has become a great place to promote your brand through keyword SEO as it not only uses stunning photos and interesting videos to get your message across, but also uses keyword hashtags with great effectiveness. In a word (or three), Instagram is supposed to be its own “hashtag search engine”. You can follow hashtags that you find of particular interest or create hashtags that guide your audience to your brand or specific needs.

For example, if you are looking for an SEO marketer who specializes in fitness products, you could post a photo of someone who is currently exercising and use it as one of your hashtags, #SEOmarketingcrossfit, or something similar. If you’re trying to promote a series of training videos that you’ve produced for YouTube, you may want to post a snippet of a training video along with the hashtag #strengthtraining or #instastrengthtraining. In this way, the hashtag becomes its own optimized keyword.

Cross-channel use

Social media channels are great for creating ads and posts that optimize your brand. But where does that fit your official website? Or even your GoogleAd campaigns? It is possible to rely on SEO keyword tools and software to do the keyword research for you in order to attract more viewers to both your website and the ads. However, you need to go a step further if you want to convert an optimal number of potential buyers.

An effective way is to use the same language visitors use in positive reviews and also on their social media posts when specifically writing about their experience with the brand in question. When this “cross-channel use” of targeted keywords displayed on Facebook, Twitter, and Instagram is applied to your main website’s content pages, blog posts, and copywriting, it can lead to cross-fertilization that increases views, clicks, and purchases. More importantly, it grows your loyal audience.