Search Engine Optimization (SEO) isn’t just for law firm websites. It can also be used for YouTube videos. Paying attention to video SEO can improve a law firm’s online presence.
The key factors to consider when dealing with video SEO are keywords, SEO friendly titles, optimized video descriptions, tags, captions, thumbnails, and consistent branding. When tracking the success of a video, focus on viewer time and customer loyalty. As you develop new video content, optimize your process to increase web presence and audience attention.
When creating a video strategy plan, look for the keywords that may need a boost. Note that the keywords you choose should influence the rest of the company’s websites. Schedule the script of your video. Make sure that the keywords you want to focus on are there right away. YouTube uses an automatic English transcription service, which means that YouTube is “listening”. Using a keyword in the script at the beginning and several times during the video gives YouTube a better overview of the topic when the content is rated as recommendations.
Once you’ve decided what to include in the video, and created and voiced the script, make sure to write a YouTube and Google friendly title. Google is mentioned here because YouTube videos appear in Google searches. A good title can improve the law firm’s ranking on both platforms. Some phrases that might be helpful when positioning a video on YouTube and Google are “what is”, “how” and “guide to”. The length of the title should be approximately four to seven words, no more than 60 characters.
Videos also need a description. Remember that the descriptions need to be tweaked. With descriptions, YouTube’s search engine can understand what the video is about. Make the description as crystal clear as possible.
Here are some tips to help you optimize your video description:
• Insert the keyword in the first sentence.
• Use this keyword or variations up to four times.
• Use at least 2,000 of the 5,000 characters and
• Observe the chapters. (Chapters divide the video into segments. Chapters are at least 10 seconds long. At least three chapters).
While tags are not strictly necessary, they are important. They are useful for finding out which keywords your competition is ranking with. When using tags, use the main keyword as a starting point, add multiple variations of the keyword and use other keywords mentioned in the video. Checking these keywords will increase the likelihood that your law firm’s video will appear in the Related Videos column.
Make sure to add captions as search engines index text. This means that subtitles are helpful for SEO. Add them by uploading a file with or without timestamps, or manually adding captions. Remember that written text and captions are also used to reach hard-of-hearing viewers.
Thumbnails are very important; They attract users to click your video. Here are some tips for good thumbnails:
• Use colors
• Add the lawyer’s face
• Avoid clickbait
Last but not least is the end screen. The end screen gives between 5 and 20 seconds to let your audience know what to do next. For example, contact your law firm for an initial free consultation.
There are five options for the end screen as described by YouTube:
• Link (only available to YouTube Affiliate Program members).
• Subscribe to
You don’t have to use all five options. However, you can safely create an end screen with a link to your channel, a reminder to subscribe, and related videos for viewers to see.
Check your channel
Optimizing your YouTube videos is important, but don’t forget your channel. First of all, make sure to check your channel. If you review your channel, your company can post videos for more than 15 minutes.
Create a banner for the company’s channel. Make the law firm’s banner elegant, engaging, and professional. Having a banner with the right dimensions and keywords is a surefire way to get more views. To begin with, your law firm may use a version of a banner that is used on your law firm’s website.
Writing the description for your video can help people learn about your channel too. If you include this information in each description, it may encourage more viewers to subscribe.
Remember to include playlists in your channel. You can use these playlists to organize your videos by type or theme so viewers can find what they are looking for.