web optimization & content material technique for established publications [Podcast]

Welcome to this episode of the Search Engine Journal with our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private finance and investment advisory firm based in Alexandria, Virginia. She leads and develops the top SEO initiatives on Fool.com, including short and long term SEO goals and goals with measurable performance results.

Throughout her career, Alli has helped companies in a variety of industries including finance, education, retail, automotive, and healthcare develop a content strategy to increase their acquisition funnel through organic search.

Join us when Loren and Alli talk about content strategy, evergreen and news content, backlinks, syndication, brand reputation and much more.

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[0:01] – [1:15] – Allis background and focus

[5:03] – [5:34] – Entry into the financial side

[6:47] – Working for agencies: SEO and content marketing

[9:49] – [10:19] – Different focus on evergreen content vs. news content

[11:54] – Do you prioritize based on authority or board signals?

[16:09] – Dealing from a cannibalization perspective

[20:22] – Is there anything that you change about the content when you make transitions?

[21:58] – How important is EAT for your overall content strategy and how do you integrate it into your overall strategy?

[23:09] – [25:04] Review of The Motley Fool and Reputation Management

[28:21] – Challenge in working with contractors

[31:07] – Diversion and cleanup

[35:04] – Tips on how to make topics more interesting for the audience

[38:06] – [39:15] What does your backlink and syndication strategy look like as an established website?

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[40:05] – What is the toughest job or toughest task that you are facing from an SEO point of view?

Until next timeā€¦.

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