People often ask me how to improve their SEO (search engine optimization). You will be bombarded with fake SEO spam emails and calls from companies promising to make them number one, even though those companies don’t even know what the company wants to be ranked for in the first place!

My answer is usually the same: provide quality, relevant content as often as possible. Search engines look for the best answers to people’s searches. So it only makes sense that you put time and effort into good, relevant content.

Does it happen overnight?

Absolutely not. SEO takes time and a lot of elbow grease. Using a good content management system like WordPress certainly helps, and I find that my content is indexed faster. But Rome wasn’t built in a day, and search engine rankings won’t get to where you need them right away.

What is “Quality Content”?

This varies from location to location. The question I always ask myself is: will someone who comes to my website care about my words? Is it relevant to my audience? Think of it this way, say your website is about cars. One relevant article could be about repairing cars or selling cars, or maybe a new model review. This, of course, depends on how you deal with the subject.

How often should I post

This is a difficult thing now. I think you should post as often as you can, provided you have good material. Now it’s harder than you think because as you go about your day-to-day business, a lot of people don’t have the time to post often. If you can post once a week that’s great, but if you can’t, try at least once a month. Of course, if you are a larger company and have people with a specific role in content development, you should increase the number of posts. Think of it this way if you are a manufacturer of widgets and you publish articles about widgets every week. By the end of the year, you had over 100 links in the Google index, including posts, categories, and tags. Your competitor, we call it Joe’s Widgets, hasn’t posted anything in a few years and only has eight pages of content in the index. I ask you, who should do better on the search? Um, right? While it looks like common sense, people always try to take shortcuts and it just won’t work.

But are there any ways to improve your SEO in your articles?

Yes, there are definitely techniques that can make your posts more search engine friendly. If you are using WordPress I recommend using a good SEO plugin. Most will help you post and help you improve. You should always be careful not to use keyword filling as this is a great way to hurt your website’s ranking. A good plug-in can help here. It will tell you if you have used your desired key phrase too many times and is considered keyword stuffing. It will also tell you other things that search engines are looking for, such as inbound and outbound links, headings, and other elements.

Bottom line

If you publish the best possible content, your search engine rankings will improve. Just trying to beat the search engines with tricks and black hat SEO will get you nowhere and your site will likely be kicked out of the index or severely penalized. Also, consider this: if someone comes to your site for your SEO work and the content is lousy, you might have taken them there, but it won’t stay around and it certainly won’t bring you business. However, if they like what you’ve written and find it relevant, your chances of attracting them as a customer / client are vastly improved. And isn’t that the goal of search engine optimization? You want to get them to your website, of course, but posts written solely to improve the ranking are never a good idea as they are usually unreadable.