Whether you are a seasoned designer or just starting out, creating a website design questionnaire can offer some impressive benefits. This easy to build tool will guide your web design clients through the decision making process.

A well-designed website questionnaire gives you an insight into what your customers expect from you and their new website. You will also learn about their design preferences, budget, and other considerations that can help you develop a home on the web that fits your vision.

Benefits of web design questionnaires

The main reason for creating a web design questionnaire is to have a conversation with a client about what they want from you and what they want to achieve with their website. The procedure is beneficial for several other reasons:

  • They have a record of client settings that you can refer to if you run into problems later.
  • You don’t have to go back to the customer for details.
  • It enables your customer to think consciously and purposefully about the design.
  • The survey can help customers make difficult design decisions.
  • Your customers will feel confident that you are listening to them and that you value their business.

Providing a website design questionnaire to your clients can reduce many of the problems web designers face. According to a recent survey:

Web designers face a number of challenges. Source: Sitejet

When creating your website design survey, keep your overall goal in mind. Are you hoping to help an indecisive customer narrow down their choices? Or are you working on a specific design with a client?

Create a few versions of your survey to make sure you are collecting the most helpful information for a particular situation.

Examples of questions to ask when designing a website

Your questionnaire should contain a mix of open-ended and closed-ended questions. You may also want to add a preference scale option for some questions to get an idea of ​​what to prioritize.

It is important that your website design questionnaire is organized and clearly worded. You should also keep the length manageable – ideally no longer than necessary.

These categorized questions are a great way to start creating your questionnaire:

Technical details

These questions can help you determine what kind of behind-the-scenes work you need to do to get your new website online. For example, you may need to get access to the client’s existing domain server.

  • What is your ideal domain name?
  • Do you want to improve an existing website or create a brand new one?
  • What is the url of your existing site (if any)?
  • Who is hosting your website?
  • Have you bought a domain name or signed up for a hosting plan?


This category focuses on what your customer wants to achieve by starting a website.

  • What do you hope your website will help you with?
  • Are you planning on using your website for lead generation?
  • Would you like your website to serve as a resource for existing customers?
  • In terms of search engine optimization, do you have a list of target keywords?

Elements and content of the website

These questions focus on the functionality of the website and will help you determine the complexity of the project. An e-commerce website with a large product catalog is a much bigger endeavor than a simple informational website.

  • Do you sell products or services on your website? If so, describe what you will be selling.
  • Do you already have website content or are we creating all of the content from scratch?
  • Which pages would you like to include (Homepage, About Page, etc.)?

Customer communication

Ask your customers for information that will help them communicate effectively throughout the design process. Some customers prefer phone calls, text messages, or emails. This is a chance to demonstrate your flexibility.

If your customer knows that they will always be unavailable at certain times, it is helpful to make a note of this early on. This can reduce the chance of phone tags playing, which can shorten your expected timeframe and lead to frustration on both sides.

  • What’s the best way to contact you?
  • Are there times when we shouldn’t try to contact you?
  • Name some alternative ways to keep in touch throughout the project.

Product or service details

These questions give your customers space to explain their business in more detail. It is important to have a clear understanding of what the company does on a daily basis.

  • What does your company do?
  • Who are your target customers or customers?
  • What is your motto and / or your mission?
  • Do you have a logo?


These questions will give you more information about how your customer expects the website to look and feel.

  • How would you describe the overall aesthetic that you want to see?
  • What three words come to mind when you think about how you would describe your ideal website?
  • Tell me about some similar websites you like and why.
  • Does your company use certain design elements in all of your marketing channels? If so, do you have a style guide that we can follow?


Learning more about your client’s competitors can help you figure out how to create a more effective and engaging website for your client.

  • Tell me about some of the websites your competitors are using. What do you like or dislike about them?
  • How does your brand differ from your competition?
  • What do you think your competitors are doing right?

Budget and finances

Many web designers fear to discuss the financial aspect of their projects. Your website questionnaire can reduce awkward conversations later.

In this section you can list your hourly rate or provide a price per project for different types of websites. This gives your client an insight into what a reasonable budget will look like. Some designers prefer the client to suggest a number and work from there.

  • What is your budget for this project?
  • How would you like to pay for the project? I can accept credit cards, PayPal, and payments by check.

When working out an expected budget, try to factor in direct and indirect costs.

Before proposing a price to your customer, consider all of the costs associated with building a website. Source: Dignitas Digital

Timeframe Expectations

This category is key to your entire project. If the customer has unrealistic expectations from the start, you will have uncomfortable conversations throughout the process. This is your chance to give the customer an idea of ​​how long it typically takes to build different types of websites.

  • When do you want to start your website?
  • When do you expect a model of the homepage?
  • Do you have space in your timeline to account for changes, additions, and significant design changes after the project starts?

Questions about the design

Ask your customers questions that can help keep business going after the website starts. Many business owners may not have thought about the work it takes to keep their website updated.

  • Do you need help updating and maintaining your website once it starts?
  • Do you need help with blog development or content marketing?

Next Steps

Before sending your survey to clients, make sure that you do it yourself as if you were a web design client. You’re sure to notice areas that might need a little tweaking. It’s a good idea to get feedback from a colleague or friend as well.

Remember that your main goal when creating a website design questionnaire is to start a productive conversation about the client’s new website. The survey responses can provide valuable insights. However, do have a discussion to clarify details and make sure you are on the same page.

In addition to being a helpful planning tool, your website design questionnaire can be an element of your marketing plan and help grow your brand. Check out our technology services marketing guide for tips on building your website design business.