SEO, or search engine optimization, is the most effective way to get customers for your online and physical businesses. But the trick is to use it properly since SEO is an ever-evolving domain. Some updates are quite challenging due to the changing times, but the truth is it is worth the effort. The trick is to focus on both organic results and paid offers. According to experts, around 30% of SEO strategies lead to a purchase.
Here are some of the top Las Vegas SEO trends you need to know about in 2021 and beyond.
AI is changing the way people interact with all kinds of online content. Several AI algorithms are available on different platforms, and tools like Google’s AI are particularly noteworthy. AI algorithms like RankBrain play a crucial role in ranking in the SERPs. AI tools have a unique ability to track changes and learn to better retrieve information when you use them later. This means that AI tools will evolve and improve over time. Optimizing your website for AI leads to better click-through rates, organization, readability and backlinks.
Make a note of the voice search
It’s not just the AI tools – voice searches are the latest fad that allows users to search for products, items, and services without typing. Applications like Alexa, Siri, and other voice searches have come a long way. The tools won’t become more popular until 2021 and beyond. If you want to optimize your domain for voice search, you need to consider long-tail keywords and phrases that are more likely to be used by customers in voice searches. The only trick to remember when doing voice searches is that the keywords contain more conversation than abbreviations.
Make your website mobile friendly
Google introduced mobile-first indexing in 2019, and things have changed since then. Search engines now consider the mobile version of the website as the primary domain. The reason for this is simple; Around 50% of all Internet traffic is generated via mobile devices and smartphones. For this reason, mobile user friendliness is very important to SERPs. Remove the prohibit statement, make the page user friendly, and make sure the bots can even scan the aspects that require user interaction.
The EAT principle will continue to work in 2021
Many experts are turning away from the EAT principle, but according to our sources, at least this is not the case for now. EAT or expertise, authority and trustworthiness are essential factors that determine the “quality” of the domain. Are you confused about “quality”? If you are looking for a critical achievement, you need to make sure your domain has high quality content. This is especially true if your business falls under the YMYL category. Do in-depth research to learn more about the market, customer needs, and user preferences. Use all of the information to create content in a format that users prefer.
What about long-form content?
When it comes to content, keep in mind that long reads of more than 3,000 words generate three times more traffic than short, solid content. These also receive more “shares”. However, you cannot use spam words to extend the content. You need to make sure that the content is of the highest quality and has shareable content in order for the engagement numbers to persist. The goal is to reach at least about 2000 words and break the article into sub-headings to make the article scannable. Also, make it easy to share content with obvious links, headings, and other features.
Improve predictive search
Search engines have always experimented with predictive searches, and since 2017 Google introduced a game changer in the form of Discover. It is one of the most popular AI-driven tools that identify outcomes and predict them based on behavioral patterns. This self-learning tool offers the most accurate content according to the user’s interests. Note that you don’t have to do anything special to appear in Google Discover. All you need to do is ensure the quality of the content in order for Google bots to index your page. This will automatically ensure that you can be seen in Google Discovery.
Make space for videos
Online content in video format is the next step when it comes to driving traffic. If you’re not into video content creation, this is the time to get involved. A video project outperforms all other types of content in terms of consumption and increasing inbound traffic / retention. However, optimizing video content is a different matter overall. Tweak the name of the channel and make sure the description is easy to use with perfectly placed keywords. On platforms like YouTube, you can optimize using an auto-complete feature. So make sure you place the keywords correctly.
Do not neglect the image optimization
Visuals and images have evolved dramatically with clearer HD images than ever before. People can buy, review, and research products using images and video content. Google and similar search engines insist on optimized images. Use high quality, relevant images, label the image with a custom filename, and use alt tags to help crawlers / bots classify images. Also, remember to add the photos to the sitemap to make indexing easy and efficient.
Local searches will play a crucial role in 2021
People see the Internet as a global entity. You are right too; Note, however, that customers always use the internet to find localized products and services. Because of this, you need to think carefully and seriously about investing in local SEO so that your local customer base can find your business. You need to understand with when you are investing in local SEO; You will be part of the zero-click search. This is the new normal where simply searching for product information will take users to your premises. Since users don’t even have to search specifically for your premises or click on the ranking results, your visibility in the “Selected Snippets” section is increased.
These are the tips to keep in mind to properly strategize your company’s SEO for 2021 and beyond. Make the most of your options today.
Published on March 27, 2021