Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix operates over 4.5 million websites while WordPress is behind over 28 million websites.

The main difference between them is that Wix is ​​a website builder and hosted solution, while WordPress is an open source content management system (CMS) and is not hosted.

One important decision to consider when deciding between Wix and WordPress is which one is better for SEO.

In this section, you will learn the advantages and disadvantages of each platform in terms of SEO, as well as some interesting facts and tips to help you make the right decision for your website.

The case for Wix

WordPress’ complete market dominance began to wane as new website builders hit the market. These new competitors began to push the envelope when it came to delivering user-friendly interfaces with powerful website features.

Wix was the leader in this next generation of website builder.

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Wix started out as one of the easiest platforms to build a modern looking website. However, users with more technical knowledge tended to shy away from it because they wanted complete control of their website.

However, in the last few years this has really started to change.

Wix has added features like crazy, and some of the latest additions have been focused on SEO tools. The tools can get pretty technical, but here are just a few examples of Wix’s new SEO features:

  • The ability to change the default URL structure, customize subdirectory names, edit, remove or prefix URLs, and even create a completely flat URL structure.
  • Automatic sitemap updates via 301 redirects and by updating canonical and other relevant meta tags.
  • Visualize log files in the form of reports on bot traffic over time, bot traffic by page, and response status over time.

In the past, you had to rely on many third-party tools for all of this, resulting in disorganization and usually less than optimal results.

Above all, the ability to report accurately has always been a challenge. Having this built into Wix is ​​a big upgrade.

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If you’re new to SEO or unfamiliar with these terms, learn more from Wix here.

Wix for SEO – The Cons

There are several downsides to Wix, and some of them impact important SEO factors.

  • Wix uses an unusual (strange) link structure that most SEO pros don’t care about. You’ll notice a # in each URL. This is provided through JavaScript, which has long been less than ideal for search engine crawlability and indexing.
  • Another major downside to Wix is ​​the inability for advanced users to add custom code. Although they offer an element of HTML code, it is quite limited.
  • There’s a lot of code bloat. This can be a problem as it can result in less than ideal page speed values.

The argument for WordPress

WordPress was one of the first widely used website solutions that made it relatively easy to get a website up and running. It is also an open source program that relies on input from the internet community.

The basic functionality is free, but most modern site features require you to pay for plugins.

These plugins provide the functionality required to perform all kinds of tasks and they are also the gateway to SEO tools. If you are considering SEO, these are the tools you should check out.

WordPress also has more users, which means there are more forums and more professionals out there to help when you need it.

WordPress for SEO – The Cons

Plugins are developed by different companies or groups, so they don’t all communicate with each other in the same way or work in a similar way.

While Yoast is the most popular SEO tool for WordPress, there are many, many more out there.

These tools can work great at times, but they can also conflict with each other and potentially cause problems. Like all plugins, they can introduce security flaws and updates can cause other site elements to become corrupted.

Some say WordPress has outgrown publishers ‘demands based on built-in code bloat that hinders the sites’ ability to optimize for Core Web Vitals.

Even so, the sheer volume of WordPress plugins available has always been a strong selling point. New plugins are added every day and it is therefore quite possible to create an SEO optimized website in WordPress.

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In fact, Search Engine Journal has a complete guide to WordPress SEO.

Wix vs WordPress for SEO: In Comparison

If you’re into basic SEO basics, both of these solutions will:

features

WordPress

Wix

Title tags

Yes

Yes

Meta descriptions

Yes

Yes

H1-H6 tags

Yes

Yes

XML sitemaps

Yes

Yes

Alt tags

Yes

Yes

301 redirects

Yes

Yes

No index tags

Yes

Yes

Schema markup

Yes

Yes

Mobile friendly

Yes

Yes

Connect GSC

Yes

Yes

Connect GA

Yes

Yes

Connect Bing Webmaster Tools

Yes

Yes

Things start to change when you have advanced SEO feature requirements.

At this point, the flexibility of WordPress gains quite easily. But for many small businesses that just need basic SEO features, either solution will do.

WordPress vs. Wix: Organic Traffic

In a study of millions of websites, Ahrefs found that 46% of WordPress sites received at least some organic traffic, while only 1.4% of Wix sites experienced the same.

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It should be noted that this data itself is skewed, according to Ahrefs, simply based on the volume of WordPress to Wix sites that tested it.

Wix vs WordPress: The Verdict

If you end up asking most SEO pros about their favorite platform, they will likely tell you which platform they used the most.

People prefer programs they are experienced with and will find reasons to discredit other options. It is for this reason that you see so many different opinions about which platform will best put you on for success.

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If we look at these platforms today, Wix has made significant improvements to its solution. All of the old complaints of a lack of control when using Wix no longer apply as they used to, and the ease with which you can perform basic SEO tweaks is comparable to WordPress.

For small businesses and websites, this could be the ticket. As John Mueller said recently, the content of the website is becoming increasingly important no matter what it is based on. Unless you’re dealing with major technical issues, you need to focus on content.

It all comes down to what you value. If your SEO needs are minimal and you are interested in a website builder that is easy to use, Wix might be your best bet.

For advanced users looking for the best of both worlds with scalability and customization, as well as those looking to use SEO as a long-term strategy, WordPress undoubtedly wins.

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